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All those complaints about the MacBook Pro price aren’t holding it back

New figures suggest the revamped Apple MacBook Pro has already outsold every competing laptop this year, despite going on sale less than two weeks ago.

Data from Slice Intelligence (via MacRumors) say the first five days of availability in the United States resulted in more almost twice the revenue of 4 competing devices combined since they launched.

Those devices would be the Microsoft Surface Book, Lenovo Yoga 900, Dell Inspiron 2-in-1 and the ASUS Chromebook Flip.

Related: MacBook Pro 2016 vs Surface Book i7

The data also suggests Apple’s launch generated seven-times as much revenue as the 12-inch MacBook managed during its launch month in April 2015.

Indeed, in those first 5 days, the Pro models amounted to 78% of the revenue racked up by the Retina MacBook since its original launch.


So what does all this mean? Well for one, the MacBook Pro will naturally bring in more revenue than some of its competitors, because it’s more expensive.

Secondly, it tells us those strong criticisms from longtime fans about the pricing aren’t proving all that damaging.

Last week, Apple took the unexpected step of deeply discounting its dongles and accessories to ensure a softer landing for MacBook Pro loyalists wishing to use their existing accessories.

Does the MacBook Pro price bother you? Share your thoughts in the comments below.

MacBook Pro 2016 first look

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