3D TVs are a ‘disabling technology’, says Onsight tech boss

There’s a place for 3D movies in 21st century cinema, but not in your living room, Richard Mills, Chief Technology Officer at Onsight has suggested.

3D has been the buzzword of the AV industry in recent years, but limited content and slow consumer adoption has seen the extra-dimensional tech drift quickly into tech obscurity.

Now, Mills, who heads up 3D tech at the production firm, has aired his beliefs that ‘television 3D at home is slightly disabling as a technology.’

He was referring to how 3D TVs don’t carry the same visual heft as the silver screen, thus wasting a lot of the production effort on a lacklustre viewing experience.

The cinema screen is probably the best way to view 3D,” Mills said speaking at a recent RealD 3D Media Panel here in London.

“With a large screen, you’re fully engaged for 90 or 120 minutes with the production.”

The death knell of 3D TV continued as he drummed home the reality of the expenses behind television-specific shooting.

“The cost of making a 3D production is higher than making a 2D production, and that’s a disincentive for people making a television program,” the CTO explained.

Despite the grim outlook, Mills revealed to TrustedReviews that he thought 4K TVs could breathe some life back into 3D at home.

“If the picture quality is good, if the film is well made, and if it’s made in 3D, then everyone will be happy,” he told us, adding “If it’s lousy 3D, a lousy film won’t rescue it.”

The multi-dimensional video tech still has plenty of life in it though, with the Onsight CTO talking up 3D as ‘much better than it’s ever been in the last 30 years.”

I think 3D adds something very special to a film. It brings you closer into the action,” he said. “The 3D process adds an extra dimension to the context of each shot.

“We’re at the pinnacle of technology now in terms of theatrical display.”

Last week we spoke to Chris Parks, 3D supervisor for Gravity, who told us he thought 3D ‘was rushed to market.’

Parks explained that production firms were overeager to put 3D on screens, which ‘led to a lot of the problems’ (read: bad 3D movies).

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