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Sony KD-55XE9005 review




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Sony XE90
  • Sony XE90
  • Sony KD-55XE90
  • Sony KD-55XE90
  • Sony KD-55XE90
  • Sony KD-55XE90
  • Sony KD-55XE90
  • Sony KD-55XE90


Our Score:



  • Crowd-pleasing image quality with uniform backlighting
  • Four HDCP 2.2 HDMI inputs
  • Surprisingly satisfying audio
  • YouView roll-back EPG with integrated catch-up


  • HDR not as bright as top-tier LED TVs
  • Cheap rubbery remote control

  • Separate power brick

Key Features

  • Direct LED backlight with local dimming

  • Android TV operating system

  • HDR10 and HLG (Hybrid Log-Gamma) compatible
  • Wide colour gamut Triluminos panel
  • Manufacturer: Sony
  • Review Price: £1,700.00

What is the Sony KD-55XE9005?

It may look like just another cookie-cutter UHD TV, all ultra-slim bezel and tricked out HDMI inputs, but Sony’s XE90 line offers buyers something a little special: direct LED backlighting with local dimming.

Unlike more common edge-LED screens, direct LED backlighting helps with HDR (high dynamic range) content, improving contrast through more precise backlight control. We’ve typically seen it used on huge high-end screens, but this is the first comprehensive range of mid-range TVs from Sony to offer the technology.

Our review sample is a 55-incher, but the XE90 also comes in 49 inches (KD-49XE9005), 65 inches (KD-65XE9005) and 75 inches (KD-75XE9005).

Related: Best TVs 2017

Watch: What is HDR and Hybrid Log-Gamma?

Sony KD-55XE9005 – Design and Features

Cosmetically, there’s much to like about the XE90. The TV uses an eminently practical pedestal stand with integrated cable management. The bezel is ultra thin with a premium-looking aluminium trim.

The set is reasonably slim, given that it has to accommodate the backlight – but annoyingly, it still has an outboard power brick that you'll need to squirrel away. You’ll need a little bit more than W122.8 x H77.2 x D25.9 cm. The set weighs 16.9kg.

Connectivity is good. There are four HDMI inputs, all of which are 4K HDCP 2.2 compatible. There’s also a component AV input for legacy kit, Ethernet, an optical digital audio output plus three USBs – one of which is suitable for hard drive time-shifting. The CI slot is hidden behind a plastic flap, and Wi-Fi is dual band.

While the set looks upmarket, it's accompanied by a rubbery remote control that feels a little cheap.

The smart platform is Android, albeit augmented with a YouView EPG app. This ousts the Freeview EPG during setup, and offers a full complement of main channel catch-up TV services.

Apps include Amazon Video, Netflix and YouTube. Amazon Video streams 4K with HDR if your broadband is fast enough, and YouTube is 4K friendly. However, the Netflix client is HD only. Hopefully this is a temporary situation – we would expect a Netflix 4K update sooner rather than later. Other OTT services provided include Google Play, Wuaki and PlayStation Video.

Related: Sony Bravia TV Models and Series Numbers Explained

Sony KD-55XE90

Sony KD-55XE9005 – Set up and performance

Picture quality doesn’t disappoint. The direct LED backlight makes an immediate impression when it comes to image quality. Black-level uniformity is far better than on edge-lit sets, with none of the ugly splotching typically seen at the edge of the screen.

Image presets comprise Standard, Vivid, Custom, Cinema Pro, Cinema Home, Sports, Animation and Game.

The usual top-level adjustments are available, plus deeper tweaks for Local Dimming, X-tended Dynamic Range and Advanced Contrast Enhancer control.

The panel is native 100Hz, and this helps motion handling. Sony’s Motionflow processor comes with a variety of settings. Stick to Standard or Custom (with Smoothness set to 3 and Clear to Min). Avoid Clear, which is too dark to be palatable, and Smooth, which display more artefacts than the British Museum.

Sony KD-55XE90

The XE90 introduces a new picture processor to the Sony UHD fleet, the X1 HDR. This borrows much of the tech seen in the X1 Extreme processor used further up the Sony chain – namely, Super Bit Mapping 4K HDR and object-based HDR remastering.

The former is used to reduce image banding with low bit-rate sources, while the latter intelligently upscales everyday standard dynamic range contrast to create an HDR-like image. This is on by default, and works brilliantly well. Any fears that images will look overly processed are unfounded – it just adds a realistic vibrancy to footage. To see material without HDR remapping, you have to use the Cinema Pro preset. But you’ll soon want it back.

More processing pixie dust can be found in the form of 4K X-Reality Pro. This is a crafty way of adding apparent detail and texture. Ostensibly, it gives an extra lift to detail and texture.

However, close scrutiny does reveal additional artefacts created by the process. If you want pure high-frequency 4K detail, it should be turned off. That said, I rather like the post-processed image. So should it be used or not? This is a moral quandary that perhaps only you can answer.

Contrast is high. Using X-tended Dynamic Range Pro with XDR, Sony says the set has five times the contrast of a conventional LED TV. This compares to 16x on the top-end ZD9.

Sony KD-55XE90

HDR performance is rewarding. While some may advocate the brightest possible peak luminance for HDR, this can be visually fatiguing. The XE90 finds a nice middle-ground: images are enjoyably HDR-ish, but don’t frazzle your retinas.

The set doesn’t have enough LED clusters to fully eliminate bloom. This can still be seen when you have a bright highlight on a black background, but it isn't overly intrusive. When highlights fade, the set delivers an extremely convincing deep black.

A firmware update for HLG (Hybrid Log-Gamma) broadcast HDR will be available in due course.

Of course, it’s all too easy to fixate on elements of HDR performance, but that really doesn’t tell you everything about a TV’s overall picture merits. The vast majority of content you’ll watch is unlikely to be HDR-encoded, so the set’s handling of regular HD and 4K is crucial. And here the XE90 warrants two thumbs up.

Colour reproduction is lively. The wide colour gamut Triluminos panel is rich and fruity, while dark tonality is handled well.

There’s an inevitable loss of colour and contrast when viewed off-angle – but that’s the price you pay for not bagging the best seat in the house.

Perhaps, one of the biggest surprises about the XE90 is its audio performance. With no visible speakers, we fully expected it to sound thin and monophonic. However, Sony has done a remarkable job given the form factor.

The screen goes loud, thanks to a 2 x 10W power plant, and has a well-rounded mid-range. It’s fine for casual viewing, and maybe even a night of crash-bang Arrow and Flash heroics.

Related: 18 best soundbars

Sony KD-55XE90

Should I buy the Sony KD-55XE9005?

If you want a 4K UHD set that offers good background uniformity, looks excellent with everyday HD and 4K, and can deliver HDR highlights without jarring backlight effects, then this direct LED backlight model will have considerable appeal.

It combines effective local dimming with crisp, bright images, and top-notch motion handling.

However, if you want an extreme hit of HDR (1,000-nits plus) then this isn’t the set for you. It isn't as thin as an edge-lit set, either.


Ultra-crisp imagery with uniform black-level performance and watchable HDR, make this an unquestionably superior Sony TV offering.

Overall Score



March 8, 2017, 12:03 pm

£1700 is mid range?


March 8, 2017, 5:26 pm

Exactly... I'd call £600-£800 'mid-range', given how you can get a decent 4K 49" set for a lot less than that.

For £1700 I'd expect OLED ... or a premium LCD with a butler to change the channels for me.

Matthew Salmon

March 8, 2017, 8:04 pm

I wonder if anyone really enjoys a £1700 55" TV that much more than a £700 one..


March 8, 2017, 9:09 pm

If it supports pretty decent motion handling, how does that factor into gaming. Is it good for that as well?

Article doesn't touch base on how the HDR visuals compare, in that regard.


March 8, 2017, 11:16 pm

£1700? "Midrange"? You've lost the plot. Only a politician could be more out of touch with the constituency.

Prem Desai

March 9, 2017, 7:20 am

I'd expect for prices to be coming down - not up.

There's no new tech here - LCD is now pretty tried and tested.

It's a crime that 'they' killed off plasma tvs because they were too expensive. Now we have LCD and OLED. The prices are higher because the manufacturers have to use all sorts of different compensating technologies to overcome the picture issues, The picture is still much inferior as is motion handling and power consumption is ridiculous.


March 13, 2017, 11:57 am

Why is input lag not a standard part of every TV review. For me its one of the more important specs but it can be difficult to find out for a lot of TVs since the manufacturers never mention it in their specs sheets.

Geert Van Leuven

March 25, 2017, 6:35 pm

That's indeed midrange. And I'm not a politician. I can really enjoy beautifull images. It's a matter of personal choice and priority.


March 25, 2017, 7:24 pm

I never said it was not enjoyable, nor did I imply any restriction of personal choice.

Geert Van Leuven

March 27, 2017, 5:42 pm

Oh sorry, I thought you doubted this tv set was midrange price. I must have missed the plot. But I swear you: I'm not a politician. Honestly. You gotta believe me. Please, please, please....


March 27, 2017, 6:16 pm

Correct in every detail. Well done.

Alex Lubiński

April 9, 2017, 10:12 pm

I am torn between this one in 49" version and KS9000 in 55" - they are similar price in my country. Which one would you recommend?


April 12, 2017, 3:50 pm

How does this compare to LG EG910? The price is almost the same where I live.

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