Sony TVs 2018: What you need to know before you buy Bravia

Sony TVs 2018: We’re close to the end of 2018 and if you’re interested in what Sony has to offer in the run up to Christmas, here’s every Sony Bravia TV model and series number explained. Here’s everything you need to know before buying one.

Below is the entire 2018 Sony Bravia TV line-up. For us, the most exciting models are the Sony AF8 OLED and Sony XF90 – but if those TVs don’t float your boat (or are out of reach), it’s worth checking out the rest of the range.

While you’re at it, why not check out the competition too?

In terms of Sony’s line-up you should know that almost all of the range offers HDR, even non-4K TVs. They support HDR10 out of the box, and the top models (ZD9, A1, AF8, XF90) received Dolby Vision through the means of an online update.

So now everyone can have HDR, a technology that’s had an undeniably more impactful development than 4K, without shelling out for an expensive model. Sony did this in 2017 – as far as we can tell, were the only manufacturer to do so. It’s a great move, especially for gamers who have a HDR-toting PS4 Slim but not the 4K PS4 Pro.

Speaking of HDR, all of Sony’s 2018 TVs handle Hybrid Log-Gamma (HLG). HLG content is emerging with BBC stepping up its iPlayer trials and Sky Q will get HDR support next year.

Also, 3D is not supported by any of the 2018 models so if you’re looking for one, you won’t find a Sony that supports the format.

With that out of the way, let’s look at some 2018 TVs.

Related: Best 4K TV


Sony Bravia 2018 TVs – Ultra HD/4K models

Sony KD-65ZD9 1

Sony ZF9 (Z9F in the US) – 65 and 75 inches

  • Sony KD-65ZF9 – £2,799 / XBR-65Z9F
  • Sony KD-75ZF9 – £4,999 / XBR-75Z9F

The ZF9 replaces the ZD9 as Sony’s flagship LCD TV. It borrows the X1 Ultimate picture processor seen in the AF9 OLEDs and boasts the company’s X-Wide Angle technology that ensures consistent image quality constant as your viewing position shifts, keeping colour saturation and contrast constant. Local dimming and direct lighting have been carried over from the ZD9, but the number of local dimming zones has been reduced. It’s cheaper than the ZD9 was, though prices for this range start at £2800.

Related: Sony KD-65ZF9 review

Sony A1 OLED (A1E in the US) – 55, 65 and 77 inches

  • Sony KD-55A1 / XBR-55A1E
  • Sony KD-65A1 / XBR-65A1E
  • Sony-KD77A1 – £9,999 / XBR-77A1E

Not only is this Sony’s first 4K OLED TV – it doesn’t have any speakers in the conventional sense. Instead inside is some fancy tech that shakes the screen to make sound. It has to be seen and heard to be believed. Neither the 55A1 or the 65A1 are on sale at retailers, but if you have deep pockets (and a larger front room), you could plump for the 77in version.

Related: Sony KD-65A1 review

See the latest Sony Bravia deals at VeryJohn Lewis and Currys

Sony AF8 OLED (Sony A8F in the US) – 55 and 65 inches

  • Sony KD-55AF8 – £2,299 / Sony XBR-55A8F
  • Sony KD-65AF8 – £3,199 / Sony XBR-65A8F

This was the first Sony TV to be introduced in 2018, although it’s not entirely new. It’s a sort of remake of the A1 OLED.

Not everyone loved the A-frame and 5-degree lean on the A1, so Sony made an alternative with a regular plinth which stands upright. There’s still a minor tilt for safety reasons, but it’s no more than 2 degrees. Either way, not having a big, folded stand at the rear means it’s easier to wall-mount.

Picture and sound quality is identical to the A1 – the key difference here is in the design. The only reason we can tell that this model sits ‘below’ the A1 is that it ships with a rubber remote, versus the A1’s aluminium and rubber one.

Why isn’t Sony producing a totally new OLED for 2018? Well the Sony A1 was hugely popular and following this approach has the advantage of lower prices – the Sony KD-55AF8 is available at £2299 (or €2949), while the Sony KD-65AF8 costs £3199 (or €3899).

Related: Sony KD-65AF8 review

Related: Sony KD-55AF8 review

Sony XF90

Sony XF90 (Sony X900F in the US) – 49, 55, 65 and 75 inches

  • Sony KD-49XF9005 – £1199 / Sony XBR-49X900F
  • Sony KD-55XF9005 – £1399 / Sony XBR-55X900F
  • Sony KD-65XF9005 – £1799 / Sony XBR-65X900F
  • Sony KD-75XF9005 – £2990 / Sony XBR-75X900F

The XF90 is the spiritual successor to 2017’s XE90, as well as the XE93 and XE94. It crams a lot of higher-end tech into a model that won’t cost the earth. It’s the only full-array local dimming model in Sony’s 2018 line-up. It uses the same X1 Extreme processor found in the AF8, and it’s a 100Hz panel too. It runs on Nougat, the latest version of Android TV, and there’s built-in Youview too. And since it uses the same chip as the higher-up models, it supports Dolby Vision too.

Related: Sony KD-65XF9005 review / Sony KD-55XF9005 review

See the latest Sony Bravia deals at VeryJohn Lewis and Currys

Sony XF85

Sony XF85 (Sony X850F) – 43, 49, 55, 65, 75, and 85 inches

  • Sony KD-43XF85 – £849 / Sony XBR-43X850F
  • Sony KD-49XF85 – £899 / Sony XBR-49X850F
  • Sony KD-55XF85 – £1099 / Sony XBR-55X850F
  • Sony KD-65XF85 – £1499 / Sony XBR-65X850F
  • Sony KD-75XF85 – £2299 / Sony XBR-75X850F
  • Sony KD-85XF85 – £4499 / Sony XBR-85X850F

We’re coming down to the more mainstream TV ranges and there’s an abundance of sizes to choose from: 43, 49, 55, 65, 75 and 85 inches. The entire range benefits from a 100Hz panel, so you’ll have good motion no matter which size you go for.

Most of these will be edge-lit. The 85-inch version will be direct-lit, since edge lighting gets worse the bigger the TV – but it will not have the full-array local dimming of the XF90. We lose the XF90’s superior X1 Extreme processor in exchange for the X1 processor.

The aluminium chassis comes in two colours: silver for the smaller four sizes, black for the two larger ones.

Read our review: Sony KD-55XF8505

Sony XF80

Sony XF80 (Sony X800F) – 43, 49 and 55 inches

  • Sony KD-43XF8096 / Sony XBR-43X800F
  • Sony KD-49XF8096 / Sony XBR-43X800F
  • Sony KD-55XF8096 / Sony XBR-43X800F

This is what you get if you take away the XF85’s aluminium chassis, and swap the 100Hz panel for a 50Hz one. The build quality isn’t as nice, and motion isn’t as good. If you’re not fussed, this is a more affordable way to get Android TV and a Triluminos picture (Sony’s term for a larger colour palette not available on lower models).

Related: What is UHD Premium?

See the latest Sony Bravia deals at VeryJohn Lewis and Currys


Sony Bravia 2018 TVs – Full HD and HD-ready models

Looking for smaller, cheaper TVs for the bedroom? Then you might want to consider a cheaper, smaller model in 1080p or 720p. Sony hasn’t officially unveiled any new basic models for 2018 so far, but they’ve confirmed the WE6 and RE4 from 2017 will continue to be sold.

  • Sony WE66 – 40 and 49 inches
  • Sony WE61 – 32 inches
  • Sony RE4 – 32 and 40 inches

Sony WE66, WE61: The WE6 series is a bit of an odd one. It’s divided into WE66 and WE61. Basically the WE66 describes the 49 and 40 inch models, which are Full HD at 1080p. The WE61 is 32 inches and is HD ready.

This series maintains the smart functionality (and HDR streaming capabilities) but loses out on the Triluminos display.

Sony RE4: I never thought I’d see a no-frills TV feature HDR, but here it is. The RE4 is a straight-up HD TV with no internet or streaming capabilities. But it does play nicely with your PS4’s HDR games.

And that’s it for the Sony 2018 models we know about so far. I’ll be updating this page when I hear more. Meanwhile, check out my coverage of the 2017 models below, many of which are still being sold in 2018. Also, follow these links to check out the full-range info about other TV manufacturers.

See the latest Sony Bravia deals at VeryJohn Lewis and Currys

Watch Now: QLED vs OLED

What’s your favourite Sony Bravia TV this year? Let us know in the comments below.