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Sony TV 2020: All the Sony 8K, 4K, OLED and Bravia TVs

Sony TV 2020: We’re a few months in 2020 and  Sony has revealed pricing for a number of its 4K HDR TVs. Here’s an outline of all the models, technology and announced prices of the Japanese brand’s brand new 8K, OLED and 4K HDR TVs

The message in 2020 from Sony appears to be more evolution than revolution. The designs have been refined and features added to with a focus on picture and sound optimisation. Like LG, Sony is launching a 48-inch OLED in 2020, as well as bringing Apple AirPlay 2 and Homekit to their 2019 and 2020 TV lineup.

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Sony TV 2020 highlights

New models for this year include the ZH8 8K Full Array LED, A8 (55- and 65-inch), and A9 4K OLED TVs (48-inch), plus the XH95 and XH90 4K Full Array LED sets.

Ambient Optimization is a new feature for 2020 and optimises picture and sound quality for any environment. The sensor in the TV detects the amount of light in a room and adjust the picture’s brightness accordingly. With the sound optimisation, compatible TVs go a step further by detecting objects close to the TV can absorb or reflect sound, and it fine-tunes the acoustics for a less-compromised audio performance.

The design aesthetic for selected TVs has been refined with what Sony calls its Immersive Edge design. The idea is to minimize the impact of the bezel and stand for a more unobstructed viewing experience.

Select models will support 4K 120fps and faster response time thanks to HDMI 2.1 support.

Way back at CES 2019 Sony announced support for AirPlay 2/HomeKit. At CES 2020 the Japanese giant once again promised that AirPlay 2 would be coming to selected 2019 and 2020 models.

Those 2019 models include the ZF9, AF9, ZG9, XG95 and XG85 (85-, 75-, 65- and 55-inch). 2020 models pencilled in for AirPlay 2/HomeKit are the ZH8, A9 (48-inch), A8, XH95, XG90, XH85, XH81 and XH80.

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Sony TV 2020 — 8K TV

Sony ZH8

ZH8 Series

  • KD-85ZH8 – TBC
  • KD-75ZH8 – £8,999

The ZH8 is Sony’s new 8K TV for 2020. The ZH9 from 2019 carries on into 2020, but expect the 85-inch version to be phased out for the newer model.

The highlight here is the XH8’s new frame tweeter. It vibrates the frame of the TV to emit sound, giving viewers the impression that the sound is coming directly from the screen itself. As a full-array LED TV, expect this to be one of the brightest 8K sets on the market. And with Sony’s 8K X-tended Dynamic Range PRO, contrast is enhanced for brighter highlights and deeper blacks.

Sony TV 2020 — 4K OLED

Sony A9


  • KD-48A9 – TBC

The 48A9 is Sony’s smallest OLED at just 48-inches wide. It’s expected to have many of the features seen in the bigger models with the X1 Ultimate processor, Acoustic Surface Audio and CAIMAN calibration software. If Sony can summon up the right price, expect this TV to be a popular one.

Sony A8 Series


  • KD-65A8
  • KD-55A8

The A8 is the mid-range OLED in the company’s 2020 lineup. The picture processor has been bumped up to the X1 Ultimate, which boasts Sony’s object-based HDR remastering and Super Resolution technology. The Pixel Boosting Contrast is of most interest here, which enhances colour and contrast in bright areas for a more lifelike and richer image.

Sony TV 2020 — 4K Full Array LED

Sony XH95 series


  • KD-49XH9505 – £1199
  • KD-55XH9505  – £1599
  • KD-65XH9505 – £1999
  • KD-75XH9505 – £3199
  • KD-85XH9505 – £3999

Sony’s flagship 4K HDR TV for 2020. It bridges the gap between the 4K and OLED TV range shares many of the same features.

The processor is Sony’s best-in-class X1 Ultimate. It has full-array backlighting with dimmable zones. Models 55-inch and bigger get Sony’s X-Wide angle technology for better colours and brightness from restricted angles. The XH95 also features the Acoustic Multi-Audio, Sound-from-Picture Reality speakers so audio iss accurately positioned on the screen.

The X-Balanced Speaker Unit, which Sony claims is able to produce a high-quality sound from a thin enclosure, is available on the 55-, 65- and 75-inch screens.


Sony XH9005 Series


  • KD-55XH9096 – £1299
  • KD-65XH9005 – £1499
  • KD-75XH9005 – £2199
  • KD-85XH9005 – £3299

Another full-array LED TV, with the specification very similar to the flagship XH95.  It has the X1 Ultimate processor and X-Balanced Speaker unit. There are few differences if you look closer.

Firstly, there’s no 49-inch version like there is with the XH95. Secondly, this looks to drop the X-Wide viewing technology (there’s no mention in the specs). Thirdly, the Acoustic Multi-Audio speakers are restricted to models 65-inches and up. Lastly, the design is slightly less premium in build and finish.

Sony TV 2020 — 4K Ultra HD

Sony XH85 Series

XH8505 Series

  • KD-43XH8505 – £949
  • KD-49XH8505 – £999

No full-array LED backlighting for the XH85 and it comes in two flavours – 43- and 49-inches. This is an edge-lit LED TV with the X1 processor, support for Dolby Vision and Atmos and when it launches it should have AirPlay 2 and Apple HomeKit included.

Sony XH81 Series


  • KD-43XH8196 – £699
  • KD-49XH8196 – £799
  • KD-55XH8196 – £999
  • KD-65XH8196 – £1199

The XH81 has the 4K HDR Processor X1 for clearer 4K pictures. It also uses Sony’s Triluminos display for more natural and precise colours. Despite this set being further down in Sony’s 2020 TV range, there is support for Dolby Vision and Atmos.

The 55- and 65-inch tellies get the X-Balanced Speaker, and with Android OS there’s also Google Assistant and Chromecast streaming.

Sony XH8096 Series


  • KD-43XH8096 – £649
  • KD-49XH8096 – £749
  • KD-55XH8096 – £949
  • KD-65XH8096 – £1099
  • KD-75XH8096 – £1899
  • KD-85XH8096 – £2499

The XH80 is almost exactly the same as the XH81 for features. It too has the X1 4K HDR Processor, Dolby Vision HDR and Dolby Atmos, with X-Balanced Speaker available in models 55-inches and above.

The main difference here appears to be a cheaper starting price for each size, as well as more sizes. The XH80 series includes 75- and 85-inch options.

Sony X70 Series

X7053 Series

  • KD-43X7053 – £599
  • KD-49X7053 – £699
  • KD-55X7053 – £799
  • KD-65X7053 – £899

The X70 is the entry-level LED in the range. The processor powering the picture drops down to the 4K X-Reality Pro, which is capable of upscaling sub-4K images to “true 4K quality”. The telly uses Clear Audio+ technology, for greater sound clarity and separation.

There’s not much in the way of smart features. All you get is a built-in Internet browser and access to YouTube and Netflix.

Sony TV 2019 – 8K/4K Master Series

Sony TVs 2019

ZG9 8K

  • KD-98ZG9 − £84,999
  • KD-85ZG9 − £13,999

Sony’s first 8K TV features the X1 Ultimate picture processor and 8K X-Reality Pro technology. The former promises richer images and the latter can upscale video close to 8K. The Backlight Master Drive returns with its full-array backlight technology for brighter and more vibrant colours.

Netflix Calibrated Mode and the IMAX Enhanced format have been included, though there’s no Surface Audio with Acoustic Multi-Audio used instead. Atmos and HDMI 2.1 certification were expected to arrive at the end of 2019.

We said it delivered “spectacular and gorgeous pictures” and excellent upscaling performance. The price and lack of 8K content are obstacles, but this Sony TV delivers.

Sony TVs 2019


  • KD-77AG9 − £6999
  • KD-65AG9 − £3799
  • KD-55AG9 − £2899

The AG9 Master Series OLED is powered by the X1 Ultimate Picture processor, and along with the Pixel Contrast Booster, aims to offer consistent picture quality at wider viewing angles.

Netflix Calibrated Mode, IMAX Enhanced, Dolby Vision and Atmos are present as is the Acoustic Surface Audio+ technology which shakes the screen to produce sound.

We found the AG9 did not disappoint. It’s a fantastic flagship with the invisible Acoustic Surface Audio+ sound system working well, “and the screen’s picture processing chops are a knockout.”

Sony TVs 2019

Sony AG8

  • KD-65AG8 − £2999
  • KD-55AG8 − £2199

Below the AG9 is the AG8 OLED. The 4K HDR processor here is the X1 Extreme and Surface Acoustic Audio is featured too.

IMAX Enhanced is onboard as is Dolby Vision. Build-wise, the stand can be rotated 180 degrees, which leaves plenty of space for a soundbar to be placed beneath.

Sony TV 2019 −XG Series 4K HDR LED

Sony TVs 2019

Sony XG95/XG90

  • KD-85XG9505 − £4699
  • KD-75XG9505 – £3799
  • KD-65XG9505 – £1999
  • KD-55XG9505 – £1599
  • KD-49XG9005 − £1199

The XG95/90 LED range replaces the 2018 XF9005. The XG95 comes with the X1 Ultimate processor, full-array local dimming and Sony’s X-Wide Angle technology for better viewing angles. Dolby Vision, IMAX Enhanced are onboard too.

The 49XG9005 replaces the 49XF9005 and carries over the same X1 Extreme processor, and features full-array local dimming. There’s IMAX Enhanced, Dolby Vision and X-Motion Clarity processing for smoother images.

Sony TVs 2019

Sony XG85

  • KD-85XG8596 − £3699
  • KD-75XG8796 − £2499
  • KD-75XG8505 − £2499
  • KD-65XG8796 − £1699
  • KD-65XG8505 − £1699
  • KD-55XG8796 − £1199
  • KD-55XG8505 − £1199

The XG85 range is a mid-tier 4K TV. The picture processor is the X1, not to be confused with the Ultimate or Extreme versions. Acoustic Multi-Audio is available for more accurate sound placement.

Dolby Vision and Atmos are available, but there’s no full-array local dimming, just Sony’s Triluminos display for enhanced colour accuracy.

Sony TVs 2019

Sony XG83

  • KD-49XG8396 − £1099
  • KD-43XG8396 − £899
  • KD-43XG8396 − £899

The XG83 swoops in under the XG85. It comes in a range of sizes to fit different living-room setups. In terms of the picture processor, the XG83 has the X1 processor, with the 4K X-Reality Pro technology capable of upscaling to near 4K quality.

Like the XG85, the display is boosted by Triluminos technology and Netflix is accessible via the remote . The bezel is made out of premium aluminium.

Sony TVs 2019

Sony XG81

  • KD-65XG8196 − £1499
  • KD-55XG8196 − £999
  • KD-49XG8196 − £849
  • KD-43XG8196 − £749

The XG81 is practically an exact replica of the XG83 in terms of features, but it’s available in bigger sizes. Build seems to be the most noticeable difference here, as the attached feet are styled differently and the bezel has a brushed-aluminium look.

Sony TVs 2019

Sony XG80

  • KD-75XG8096 − £2099
  • KD-65XG8096 − £1299
  • KD-55XG8096 − £949
  • KD-49XG8096 − £799
  • KD-43XG8096 − £679

Again, the XG80 range shares many of the features you can find in the XG81 and XG83. Like its siblings Google Assistant is built in, as is easy access to Netflix and smart features via Android OS.

Sony TVs 2019

Sony XG70

  • KD-65XG7093 − £1199
  • KD-65XG7073 − £1199
  • KD-65XG7003 − £1199
  • KD-55XG7093 − £799
  • KD-55XG7073 − £799
  • KD-55XG7003 − £799
  • KD-49XG7093 − £699
  • KD-49XG7073 − £699
  • KD-49XG7003 − £699
  • KD-43XG7093 – £629
  • KD-43XG7073 – £629
  • KD-43XG7003 – £629

For features the XG70 are at the bottom of Sony’s 2019 TV range. Smart features aren’t plentiful as there’s no Google Assistant. Build quality is similar to the XG83, XG81 and XG80 with different feet. This is a TV that caters for a wider audience who aren’t looking to break the bank.

There’s support for Freeview Play, instant one-click access to Netflix and YouTube, and a built-in internet browser. It’s available in silver and black finishes.

Sony TV 2019 – Bravia Full HD

Sony TVs 2019


  • KDL-50WG663 − £629
  • KDL-43WG663 − £499

Last up is the WG66 series. It comes with Full HD LED screens that support HDR10. The picture processor is the X-Reality Pro, which refines images and reduces noise for better picture quality.

YouTube is built-in with a button on the remote for quick access. For sound it’s ClearAudio+, which Sony claims offers a surround sound-like experience.

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