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Google Nexus 7 vs Kindle Fire HD - Price, screen and apps

Andrew Williams


Google Nexus 7 vs Amazon Kindle Fire HD

The Google Nexus 7 revolutionised what we expected from a budget Android tablet. It was cheap, but didn't have any of the cut corners we've seen in budget tablets to date.

But now a new contender is on the scene. The Amazon Kindle Fire HD improves upon the Google Nexus 7 in some ways, but is it really the better tablet? We take a closer look.

Read the full Google Nexus 7 review


Google Nexus 7 - £159 for 8GB, £199 for 16GB

Kindle Fire HD - £159 for 16GB, £199 for 32GB

It's hard to argue with the prices of the Google Nexus 7 and Kindle Fire HD. Both make the iPad look thoroughly expensive, selling for half the price. With an extra adrenaline shot of price aggression, though, the Kindle Fire HD wins.

Offering double the memory for the same money, as well as a higher-capacity top-end model, Google needs to seriously think about chipping a few pounds off the cost of the Google Nexus 7.


Google Nexus 7 - 10.5mm thick, leather-effect plastic rear

Kindle Fire HD - 10.3mm thick, plastic rear

As a pair of sub-£200 tablets, it's a bit optimistic to expect fancy materials to be used in the manufacture of the Google Nexus 7 and Kindle Fire HD. However, both are well-made little devices.

Kindle Fire HD vs Nexus 7 8Amazon Kindle Fire HD

They're of similar size and thickness, and use treated plastic rears that feel a lot better than standard glossy plastic. The Google Nexus 7's rear is pitted and feels, remarkably, a bit like leather. Amazon's Kindle Fire HD uses more a traditional rubberised finish, for extra grip. It also features a strip of non-rubberised plastic on the rear, where the Kindle logo sits, and also where the speakers live.

Kindle Fire HD vs Nexus 7 2

From the front, each is an innocuous slab of black, with none of the physical buttons seen in other budget tablets from no-name manufacturers. They're level-pegging in the design race, although the bezel approaches are quite different.

Kindle Fire HD vs Nexus 7 5Google Nexus 7's rear

The Google Nexus 7 loads most of its bezel on the top and bottom, while in the Kindle Fire HD it's spread around more evenly. Effectively, the Nexus 7 is a portrait aspect tablet, and the Kindle Fire HD much more an orientation-agnostic device.


Google Nexus 7 - 7in, 1,280 x 800 pixel IPS

Kindle Fire HD - 7in 1,280 x 800 pixel IPS, claimed 25 per cent glare reduction

IPS screens have become the standard for tablets. They offer superb viewing angles, which is a massive boost when viewing movies, where you'll need to tilt the screen to get comfy.

Kindle Fire HD vs Nexus 7 1

This screen type features in the Google Nexus 7 and Kindle Fire HD, as does a 1,280 x 800 resolution. This brings pixel density of 215dpi, which will supply very sharp text and images. The iPad 3 needn't worry (it is 264dpi), but unless you're going to crack out the magnifying glass, the difference in sharpness won't be terribly apparent.

Amazon claims it packs anti-glare technology into the Kindle Fire HD, with the use of a polarising filter. Google doesn't make similar claims for the Nexus 7 - it is a pretty reflective little tab - and this should give the Amazon tablet slightly better performance in bright sunlight


Google Nexus 7 - Android 4.1 Jelly Bean

Kindle Fire HD - Heavily modified Android 4.0

The little green heart of Android beats at the core of the Google and Amazon tablets, but in-use they're actually very different. Google's Nexus 7 runs a stock version of Android 4.1 Jelly Bean, which is the very latest version of the operating system.

Amazon has packed a heavily customised version of Android 4.0 Ice Cream Sandwich into the Kindle Fire HD. The custom UI is geared towards giving you easy access to the digital content offered by Amazon - movies, books, music and apps too.

Kindle Fire HD vs Nexus 7 6

The Amazon UI is a little more accessible for novice users, but we have an inkling the techies among you will prefer the all-out tinker-ability of Android 4.1 Jelly Bean. It's a lot slicker and smoother than any previous version of Android, but still has the same basic geek-friendly approach. You are given home screens you can fiddle with as you like, and many basic elements can easily be replaced with third-party apps.

In-use the Google Nexus 7 will feel slicker than the Kindle Fire HD. It's not primarily because the Google tab is more powerful (although it is), but because Android Jelly Bean has been tweaked to make full use of the processor power available. There's likely to be a little bit of judder to the Kindle fire HD's moves.

Apps, Games and Media

Google Nexus 7 - Google Play

Kindle Fire HD - Amazon Appstore

Just as the Kindle Fire HD strips out the visual style of Android and replaces it with its own look, the tablet replaces the official Google Play app store with Amazon Appstore, which launched recently in the UK.

The Amazon Appstore is effectively a lot like any other third-party Android apps shop - and there are a lot of them about. However, the difference here is that the Amazon name will automatically win it a lot of developer support. That means more games and more apps.

But more games and more apps than Google Play? Absolutely not. The Amazon Appstore will remain a secondary app store, unless the Kindle Fire range squeezes the Android tablet market to the point where it's choking to death.

The neat thing about the Android Appstore, though, is that it offers Amazon-style navigation through the Amazon website. Flicking through subgenres of apps is much quicker and easier than it is on Google Play, and you have much greater control over how you search through its wares. It looks simple, but it simply works.

We shouldn't forget about the additional media available on the Kindle Fire HD - there are more movies and TV shows available here than within Google's multimedia portals. For sheer breadth of apps, though, Google Play is hard to beat.


September 9, 2012, 3:47 pm

The Kindle Fire ditches all of Google's apps not to mention a number of other ones some people will want. Its app store is clearly inferior.

And what about its proprietary browser that monitors the websites visited by users? There are also reports that Amazon wants $15 to remove embedded advertising. That's an insult.

The Kindle Fire is not the unalloyed joy some journalists seem to think.


September 9, 2012, 7:31 pm

The public needs a tablet that breaks the mould, and offers something novel and interesting. At the moment, all Android tablets are virtually identikit products with the same chipsets. Granted, innovation is hampered by the lack of breakthroughs in technology at the moment, but as with smart phones, all tablets are offering virtually the same feature-set, so obviously the cheapest product like Google's or Amazon's 7 inch offerings are going to be the most successful in the long run.

Anthony Coons

May 31, 2013, 1:38 pm

Nexus has cloud storage options, Kindle does not..... The author clearly did not do the research required.... at least in the storage part of the review.


September 4, 2013, 4:50 am

What if we just overwrote the internal memory of a kindle with Windows XP or W8? I am not a specialist, could I still run and access, books, music, video and even skype via XP or W8 on KFire technology?- is their anyone out there who can tell me if I could via 32GB Fire - scrub the OS then rewrite with Windows WP - which could give me access to books, moves, skype and email using Amazon hardware with Microsoft technology that I have on all of my other Windows devices?

Question: when most businesses in the world use Microsoft = why do I hear so many journalists/academics who seem to love apple down cry MS at every turn? I own 71 terminals that run on MS technology and we apply security updates every week for always and it's included in their licensing price..

What is the difference PLEASE, and why does the business world rely on Microsoft to do business - and why does the Media World prefer Apple?

No - Left V Right if it is possible please - I've been around long enough to know bullshit when I hear it - why are the "OS" (good, eh?) different and apart from that I own both but only use MS Tech and Servers for for business, why is Apple OS so important?

Could a technologist conversant in both technologies (with no outside interests) explain the differences please?

Thank you in advance.


September 4, 2013, 9:03 am


hey I follow your posts on disqus from the telegraph so I thought I would reply to this one.

Microsoft have a version for tablets but there are very manufacturers that are pushing it.

They have their own version:-


Dell have a version:-


My gut feeling is they are simply not marketing hard enough.

And yes in theory I expect windows RT could could work on kindle Fire hardware but it would take a lot of work with making the hardware compatible. This is usually undertaken by the hardware manufacturer.

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