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Curved TVs: The Pros and Cons

John Archer

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Curved TV screens

Is it worth buying a curved TV? We look at the benefits of upgrading from a flat screen telly

The focus may not be on curved-screen tech at this year's CES, with HDR likely to be the headline feature in a market that's always looking for the next big thing. But don't think that this means TV tech is going straight – at least not for the two biggest TV makers in the business.

Samsung and LG continued to invest in curved TV screen technology throughout 2015, and there's every indication they'll continue to do so in 2016. Both companies maintain that it's a superior viewing experience to normal flat TVs.

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But is there any hard science to back this claim up, or is it just wishful thinking born from a desperate desire to offer consumers a reason to upgrade?

We at TrustedReviews have tested a fair few curved TVs over the past two years or so. Most recently, we've covered the Samsung UE55JS9000, the Android TV-powered Sony KD-65S8505C, and even a budget option in the Finlux 55UT3EC320S-T. So, concave screen designs have not only very much arrived, they've also already spread into multiple segments of the TV world.

This wealth of hands-on curved screen experience has enabled us to put the claims of the manufacturers to the test, and to form our own first-hand views on the validity of the curved screen TV experience.

Plus, of course, we've been able to uncover one or two curve-based negatives that Samsung and co. aren't too keen to shout about.

So here, as concisely as possible, are the arguments for and against making your next TV a bent one.

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The arguments in favour of Curved TVs...

1. They improve immersion

This is the biggest argument made in favour of curving TV screens. The idea is that by curving the image slightly forward, the world you’re watching seems to ‘wrap around’ you more, entering slightly more into your peripheral vision and thus drawing you deeper into the world you’re watching.

2. The sense of 'depth' is enhanced

One of the most common reactions from people watching a curved screen for the first time is that it looks like 3D, even when the source is only 2D. This is because curving the edges of the image towards the viewer enhances the visual perception of depth in what you’re watching. Samsung underlines this by applying depth enhancement processing to its curved TVs that adjusts the contrast of different parts of the image to boost the sense of field depth.

3. You get a wider field of view

Bending the edges of the image towards you makes you feel as if you’re seeing a wider image than you get with a flat screen. Draw lines from your head position to the edges of, say, a 65-inch flat TV and then draw lines from your head position past the edges of a 65-inch curved TV to the same plane you’d have been watching the flat screen in, and the curved screen’s image appears to stretch further across the wall than the flat TV image, despite the screen sizes involved being ostensibly the same.

4. Contrast is better than 'non-curved' screens

This is an interesting one. The argument goes that curved screens focus the light coming from the screen more directly at your eyes – in much the same way satellite dishes strengthen signals by focussing them onto an LNB – and so can deliver between 1.5x and 1.8x higher contrast than flat screens.

This argument is hard to quantify objectively in the absence (for comparison) of flat screens that use the same exact level of picture specification used by the first curved screens we’ve seen. However, it is certainly true that most of the curved screens we've seen to date have truly excelled in the contrast department.

5. Uniform viewing distance

The argument goes that curved TVs track the rounded shape of our eyes better, and thus deliver a more focussed, comfortable image than flat screens. This argument is born out to some extent by the use of curved screens in commercial cinemas, where the curve helps the projected image retain even sharpness right into the corners of their vast screen sizes.

Samsung has taken this argument so seriously that it’s set its curvature level at that of a 4200mm-radius circle, appropriate to the current average TV viewing distance of 3.2m (based on studies conducted in America and Germany). However, we haven’t really seen much impact from this benefit on the relatively small curved TV screens we’ve had so far. Maybe it will deliver more tangible benefits when the 70-inch plus curved TVs start to roll in.

6. You get a wider effective viewing angle

This doesn’t make much sense on paper. Logic dictates that curving the edges of the image forward should reduce viewing angle support, not increase it. However, LCD TVs have a directionality problem, whereby the way they push light through their LCD arrays means that viewing from down an LCD TV’s sides means you usually have to put up with quite drastic reductions in colour saturations and contrast.

With curved screens, though, the way the curve adjusts the direction of the emitted light means that contrast and colour retain almost perfect accuracy if you watch from the side – right up to the point, at least, where the curve causes other viewing angle issues discussed in the ‘cons’ section…

7. Curved TVs just look cool

Picture fans will despair at us even considering this reason to buy a curved TV. However, design now ranks high on a typical household’s TV priority list, and most (though definitely not all) people who behold a curved TV think they look lovely. When they’re on their desktop stands, at any rate…

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The arguments against curved TVs...

1. The curve exaggerates reflections

If you’ve ever stood in front of one of those trick mirrors at a fun park, you’ll know that shaped glass can do weird things to reflections. It’s the same deal with a curved TV. Anything bright in your room – especially direct light sources opposite your TV – has its reflection on a curved screen stretched and distorted across a wider area of the screen than would occur with a flat TV. So if you buy a curved TV, you’ll probably find you need to introduce some extra light control elements to your viewing room.

2. The curve limits viewing angles

Yes, yes, we know we had viewing angles in the Pros section as well. But hear us out.

The thing is, while the curve prevents flat LCD’s usual reduction in contrast and colour performance with off-axis viewing, inevitably the curved shape can negatively affect your image’s geometry when viewing from down the TV’s side.

Surprisingly this problem doesn’t really become uncomfortable to watch until you get to around 35 degrees either side of directly opposite the screen (an angle Samsung itself agrees with us on). But as soon as you get beyond 35 degrees images quickly start to become almost unwatchable thanks to the way the side of the picture nearest your seating position starts to look foreshortened versus the opposite side.

Your brain tries to compensate for the distorted geometry it’s witnessing too, which means off-axis viewing can be fatiguing.

3. You need to be in the sweetspot to get most benefits

If you want to get the maximum impact from the immersive and depth-enhancement elements of the curve, you need to be sat right opposite the centre of the screen – and ideally at the perfect distance from the screen too.

To be fair, the idea that you need to be sat in a very specific ‘sweet spot’ to watch a curved TV hasn’t proved as fraught an issue as we’d once feared, since the 70-degree effective viewing arc provides enough room for multiple people to watch a curved TV without the curve actively upsetting their experience. But at the same time, the area within which you need to sit to fully appreciate the curve’s benefits is in still quite small.

4. Curved screens need to be big

Our experience to date is that the effectiveness of curved screens is directly proportional to their size. With all of the 55-inch models we’ve tested the curve’s benefits felt pretty minimal, while some of the problems – particularly the sweet spot issues – were more noticeable. With the 65-inch models it's easier to appreciate the picture benefits while feeling less aggrieved by the negatives (except for the reflections one). Bigger screens support more viewers more easily too.

Despite enjoying the 65-inch models, though, our feeling is that the curve will only potentially feel of significant benefit at truly colossal sizes of 70 inches or more.

5. Curved screens make awkward wall flowers

While Samsung does do wall mounts for its curved TVs, our impression is that curved screens look rather awkward when hung up. Certainly they stick out a long way from the wall at their extremities, flying in the face of the whole ‘hang on the wall telly’ experience flat screens were originally designed for. Unless you live in a light house or windmill…

6. They're more expensive

Samsung and LG have admitted that it’s slightly tougher to make a curved TV than a flat one, and that this fact is reflected in curved TV pricing to some extent.

As with all things, though, the more curved TVs are made, the less of a premium the process is likely to incur, so this problem will diminish over time. That became particularly evident in 2015 with budget brand Finlux offering a 55-inch 4K curved screen TV for less than £1,000.

That said, the need to 'go big' in order to get the benefits means curved TVs seem more likely to be luxury in the foreseeable future.

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Should you buy a Curved TV right now?

From our experience so far we’re feeling fairly neutral about curved screens.

This might sound a bit dull, but neutrality is actually quite a step forward from the hostility we’d been feeling towards curved screens prior to us actually getting to live with a few.

One thing we can say for sure is that curved screens make more sense on bigger screen sizes, to the point where making a 55-inch TV curved is of questionable benefit. But we have quietly enjoyed the curve on the 65-inch offerings of Samsung and Sony, and as a result we’re at least intrigued to see what we make of even larger curved models when they arrive.

The jury remains out as to whether curved screens will one day become the ‘de facto’ TV shape. But while certainly not without their problems, curved screens have to date made just about a strong enough case for themselves to make it impossible to write them off as the short-lived gimmick we’d once expected them to be.

What do you think of Curved TVs? If you've bought one, what are your experiences with it? Let us know in the comments below.

Prem Desai

May 8, 2014, 12:07 pm

Disagree with LG and Samsung.

The world we see is not curved - it's 3 dimensional. Our eyes ARE curved and the brain does a fantastic job to compensate for this.

I suspect they've both run out of fresh ideas or not quite mastered the folding/flexible screen so we're being told this is god's gift to mankind!!

When TVs were curved (the other way), you could actually see the distortion. Once TVs became flat, that went away. Now LG and Samsung are taking us back 20 years and telling us it's the future.

Utter nonsense.

Bugblatter

May 8, 2014, 9:37 pm

The decision to curve screens came from the marketing department.

rybo1

May 9, 2014, 3:46 pm

Should I buy one? Ah, in a word, no, in two words, no,no.

Rob

May 19, 2014, 11:03 am

EXACTLY!

I have a 70" LED. The immersion is complete. The picture is jaw dropping. The local theater has lost all of my business.

Curved TVs? If there was any science to back their line of crap then they would be touting it in the press packets. They aren't because there isn't.

Gimmick. Crock. Waste. All the best ways to describe it.

ToastyFlake

June 16, 2014, 12:57 am

The primary benefit is that Samsung/Lg get to charge its consumers $1000 extra for something useless and stupid.

PR Jawahar

June 20, 2014, 1:35 pm

I loved the thin glass of the LG curved TV, however the basic aspect of not being able to hang a curved TV is a big negative and against the benefits of a flat screen TV. Can someone make a thin glass TV same as LG, but on flat screen

OWWWWW

June 28, 2014, 11:15 am

The curve makes Pamela Lee look even better naked. :)

Yy

July 5, 2014, 8:29 am

Earth is curved, sky is curved, horizon too.

Yy

July 6, 2014, 5:06 pm

The earth is curved :-)

Prem Desai

July 7, 2014, 3:15 pm

Lol. It is indeed.

If I was looking to buy a TV screen that was over 100,000 miles big, then I'd definitely go for the curved. Challenge for Samsung and LG !!.

In normal day to day, we see things flat with depth - not curved unless if one is unfortunate enough to be stuck in a goldfish bowl.

Guest

July 16, 2014, 4:55 am

Earth is curved but what we see is 3D.

Guest

July 16, 2014, 4:57 am

Utter nonsense. Do you place it in the space?

Guest

July 16, 2014, 4:58 am

Earth is curved but not the sky.

Prem Desai

July 16, 2014, 6:20 am

Yes - it is utter nonsense - lust like the curved TVs !!

Prem Desai

July 16, 2014, 6:21 am

Look at the picture again - photoshop can curve 'anything' !!

nintendoeats

July 31, 2014, 11:35 am

I'm suspicious any time a piece of technology claims to make something "more immersive". Very rarely can you press the "make more immersive" button on an artist's work using techniques that were not the artist's intent. Yes, there are exceptions (Anti-aliasing comes to mind), but this doesn't seem to be one of them. For a hundred years cinematographers and game designers have been assuming flat screens with wonderful results. So long as curved screens are not standard, they will continue to do so. The most "increased perception of depth" is likely to achieve is ruining carefully crafted visual experiences, much like colorization and language dubbing.

I suppose it's like Beats headphones. If you like bassy headphones that's fine, but don't delude yourself that you are getting the intended experience. If you truly care about immersion, don't buy an expensive TV. Watch better movies.

Abel123

July 31, 2014, 8:44 pm

I see a curved TV in your future

Gr8Golfing

August 9, 2014, 5:13 pm

Very interesting info.

Gr8Golfing

August 9, 2014, 10:00 pm

Great infromation here.

Bez Rollson

August 11, 2014, 5:37 pm

To Curve or Not to Curve, That is the Question !

Rob

August 21, 2014, 7:55 pm

Wrong. Cute, but wrong.

Liberals Are RACISTS & HATERS

August 26, 2014, 4:54 am

I agree with all the cons. Unless the TV is going to be watched by a single viewer from the 'sweet spot' every time, it's pretty much worthless.

Simon Tunnard

September 6, 2014, 8:27 am

I wonder how long it will be until they design a fish bowl TV, if they believe it's better to curve the sides, then surely the same rule should apply to the top and bottom as we'll?

Matt

September 30, 2014, 5:16 am

The curve only effects the feeling of immersion if you are watching a giant screen not a 60" TV. It actually makes the picture look distorted and the viewing angle smaller. Worse tv for double the price, samsung must be really desparate.

nomanzone

October 22, 2014, 5:20 am

I was in Costco today comparing a curved 65" TV against flat ones. Since there are a lot of windows in my family room, I paid particular attention to the reflections issue. I actually found that reflections were less objectionable in a curved TV because they get stretched and therefore spread more evenly and with less intensity. As far as view angle goes, unless you watch it from an extreme edge, it is generally not a problem. My conclusion is that I would prefer a curved TV screen. But I have not decided how much more I am willing to pay for it.

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