Home / News / Games News / Xbox 720 launch event to see Microsoft unveil EA partnership

Xbox 720 launch event to see Microsoft unveil EA partnership

Luke Johnson

by

Microsoft Xbox
Microsoft Xbox

The eagerly awaited Xbox 720 launch event will see console manufacturer Microsoft announce a new exclusive content partnership with EA, latest reports have suggested.

Tipped to follow hot on the heels of bitter rival Sony and the recent PS4 release date confirmation, Microsoft has been rumoured to host an Xbox 720 release date announcement on April 26, an event that will reportedly see the computer giant unveil a new EA partnership.

Whilst it is currently unclear what the terms of the exclusivity partnership will be, gaming outlet CVG has cited “two sources who wished to remain anonymous,” in suggesting that “EA has secured a partnership with the Xbox firm.” It is claimed that this partnership will see the leading developer take to the stage of the Xbox 720 unveiling next month.

Although EA was one of the few top tier publishers not to demonstrate new content alongside the recent unveiled PS4, the Activision, Ubisoft and Capcom rival will support Sony’s next-gen gamer with franchise hits such as FIFA, Madden and Tiger Woods expected to span both current and next-gen console to capitalise on both markets.

Offering speculative insight into the nature of the Xbox 720 EA exclusivity deal, one of the unnamed insider sources has suggested the deal could see the eagerly awaited Battlefield 4 release land solely for Microsoft’s next-generation console.

Adding further backing to the latest EA themed Xbox 720 rumours, Electronics Arts CFO Blake Jorgensen has spoken out on why the company did not showcase any next-gen content during Sony’s recent New York based PS4 launch event.

“It was more about timing of our own slate as well as trying to maintain a good balance of power will all the parties out there and choosing when to unveil certain pieces of software,” Jorgensen said at a recent Mogan Stanley Technology, Media and Telecom Conference.

He teasingly added: “I’d say, between now and E3, you are going to see a lot of stuff, and we are going to choose with our marketing teams when to announce.

“At the end of the day we are very excited about Sony’s platform. We feel there’s a huge opportunity there. The technical power on the platform is going to allow us to do a substantial amount of things that have never been done before.”

Speaking on next-gen content, he added: “I have seen the new Battlefield, and it is just stunning. It is amazing what the imagination of the game developers are allowed to do with that much power.”

Would exclusive EA content tempt you into splashing out on an Xbox 720 as opposed to the PS4? Let us know via the TrustedReviews Twitter and Facebook feeds or through the comment boxes below.

Actionable Steps

March 1, 2013, 5:00 pm

Microsoft might make a lot of money from this but I for one haven't liked a single EA game in a good few years... Crysis is actually not fun to play...

tech

March 1, 2013, 6:29 pm

Not super hyped about EA.

Hope they have more devs up their sleeves than this.

djroonie2000

March 1, 2013, 7:45 pm

I boycott everything EA ever since they were childish about letting Turn 10 put porsches in to Forza 4. It showed they didnt care about us gamers. Also didnt like how they said Medal Of Honour 2010 wouldnt be a patriotic "GO TEAM USA" piece, then thats exactly what it turned out to be. They set it during real locations in Iraq and Afghanistan where many nations soldiers were fighting, then removed all other nations troops and just added American ones. We had 25 yrs of the main characters being a steroid fueled lone American or American troops. Call of Duty Modern Warfare finaly broke that 25yr mold in 2007 by letting us play other nations troops for a change, and it was great. But it would seem EA are a very patriotic bunch and did all they could to try and turn games back in to patritoic "GO TEAM USA" pieces again. You could see with Medal of Honor Warfighter it was painful for them to add other nations troops in to it, that they only added them in to multiplayer, they didnt want them in the main campaign as that would of made EA cry if they had to do that. So EA can keep thier games, dont care what they are.

Matthew Tripoli

March 1, 2013, 8:49 pm

I'm sorry but what the EA CFO said does not confirm that rumor at all. I'm pretty sure EA already said they would be supporting both consoles and really it is just stupid to not do so.If there is going to be exclusives it will probably be timed exclusives. Battlefield 4 being only on microsoft's console is a xbox fanboys pipe dream.

Henok Gaim

March 1, 2013, 10:52 pm

Wow, thats such BULL, get ready to lose a lot of Playstation supporters. I have bought a few of your titles but I won't buy another and boycott your games. "Caring about Gamers" Yeah RIGHT!!

Dante

March 1, 2013, 11:01 pm

oh great, The tedious microsoft meets money grabbing EA. A partnership made in hell.

Jordan Bernhardt

March 1, 2013, 11:05 pm

xbox 720 and ps4 will be able to hande arma 3 and day z

ray-man100

March 1, 2013, 11:20 pm

The last generation could easily handle a day Z standalone. What are you on about? -_-

Burning Aces

March 2, 2013, 12:14 am

Even if the rumors are true i don't really think it's so important cause battlefield is the only good game of EA and is also one of the games we all enjoy more on a PC! I find it pretty useless to play it on a console no matter what...

spenser

March 2, 2013, 4:28 am

I need confirmation that the amazing new games on ps4 (Killzone, Watch Dogs, Final Fantasy, Infamous, Drive Club etc.) will be just as amazing on Xbox. Give us something to stand by while PS4 tears at us.

Ryan Burks

March 2, 2013, 6:43 am

Mass Effect, Dead Space, or Battlefield 3?

Guest

March 2, 2013, 6:59 am

It's true! EA was
and stay's the most ignorant company there is! He sure did see the nice new
Battlefield but does not comment LAGGY & totaly screw'd old Battlefield. Getting worst game play
experience within every single update (Weapons nerfed constantly, experience
oriented toward crying kids being killed to many times...despite game not for
underage kids at all...)
Keep your unbelievable new Battelfield and
have a nice time...I already switched back to COD and no matter how amazing new
Battlefield will be I know you will eventually screwed it up to please the 10
years old ones staying alive in the game for a little more and yes, for to recommend
the game to his next 10years old fella... Battlefield Its not created for gamers its created for EA
pockets solo!!

Dillhondo

March 2, 2013, 11:49 am

EA is a money gouging whore, they destroyed the used game market with their liscensing BS, now a used game requires a $10 multiplayer code... no point in buying a used game for $15 or $20 cheaper when you need to spend $10 on a license. They also had a huge hand in the holding back of content that would have fit on the original disc, only to sell it to us as DLC a month later, they put out the same sports game with a new "year" on the cover for ten years (Admittedly, they've finally started actually making the new sports games better than the last, but only in the last 2 years), they don't support their game servers...you can no longer play \battlefield modern combat 2...the disc is now a coaster, useless. Same for Nhl 09 etc. I'd like to be able to play a game that's 3yrs old online. I don't buy the hockey every year for the reason above and they know they don't put much work into the new sports games, so they force you to buy'em by making your older game obsolete.
THey are money grubbers, they also pioneered the rent a server option where they make you pay for private lobbies that they should be supplying and don't get me started on the "buy all the unlocks" BS that they started, if you don;t want to actually play a game and unlock the advancements then you shouldn't be able to just buy the stuff and destroy anyone who actually invest their time into the game , Terrible company.
Not sure if Dice or EA is responsible for releasing Back to Karkand and then soon after releasing Premium which includes Karkand, awesome......I bought the same map pack twice, have to think it was EA as Dice seems to care about the gaming experience, they could have atleast given you $5 off Premium if you'd already bought Karkand. Bastards.
If this merger is true, I'm off to Playstation for the first time ever... Lt's face it even MS' christmas deals suck balls, oh wow Pacman (a 7yr old remake of a 25 yr old game) at half price?... Joy! ZERO "free" content? for our $70 a year... Joy! with PS you can actually play little freebie games... at least it's something as opposed to the nothing we get, can't even get a decent free theme without some advertisement all over it! As Mac would say "they're trying to ass-blast us!"

Jamel Frazier

March 3, 2013, 4:07 am

Killzone, Infamous, and Drive Club are Sony exclusives.

Bob

March 4, 2013, 1:09 am

EA would be making a massive mistake if they decided to make Battlefield an XBOX exclusive game for consoles... they would lose so much money, and if M$ want to waste their money on crappy timed exclusives then it's fine by me.... it never made me buy an Xbox to play the new GTA MIssions or to get some COD maps early.

Mediquette

March 10, 2013, 4:10 am

Then there's also the new Destiny by Bungie which they said will be a PS4 exclusive as well (or maybe it just had some content that was PS4 exlusive?). Either way, I do recall them mentioning Sony exclusive during that segment. Q:)

Mediquette

March 10, 2013, 4:11 am

LOL, I know right!? *facepalm* xD

Guest

March 10, 2013, 4:21 am

I won't lie, there are some EA games I've enjoyed. I've dabbled a tad in The Sims, and liked old SimCity games (even though those are Maxis, which are now grubbed by EA). Too bad EA botched up the new SimCity so horribadly! I also enjoy Mass Effect, and Battlefield.

However, I think where I first truly saw the writing on the wall is when EA completely screwed over Richard Garriot and Origin Games. Many, many moons ago... when they had Ultima Online 2 (that' right 2... with a really nice graphic engine) set to launch, pre-WoW; also right, had it launched, WoW might not have been as big as it is today, nor plagued the MMO market as much as it has, as there would have been decent/equal competition. Anyways, while UO2 was in beta, and while Origin games was just about set to launch it, EA steps out and says, "nah, we changed our minds, scrap the whole thing, we think UO1 is too big a money maker and this will just threaten that... we don't want anything bigger and better"... more or less, "let's keep humping the same money-cow and hoping for the best".

Sadly, the whole Ultima franchise went to crap shortly after that, especially when Richard Garriot walked out, and EA mongered the property rights to "Ultima" (hence why he later tried going the route of Tabula Rasa). It's also a big kick in their balls that EA calls their digital distribution service "Origin"... hrm, anybody else ever find that odd? They buried the Origin Games company, gouged them out and left them for dead... and just clung on to the rights of the name (similar to what the new Sierra did to all the classic franchises they once sailed proudly -- which is why "The Two Guys from Andromeda" have their Kickstarter for a new franchise and can't touch "Space Quest" anymore.)... so they finally decide to put the name "Origin" to work for them, and it's for the worst digital distribution screw-you-over/rip-you-off service(s) ever. (Makes me wonder if they ever fixed that one problem they had, that if a person got banned from the forums I guess, their ENTIRE account was banned, meaning they couldn't even access the titles/games they rightfully purchased.)

Even though I might play an occasional game that brushes against EA for publishing... I boycott and loathe everything EA stands for. It's a shame too... many moons ago, when EA was just a little pup company, they had a lot of promise, they used to care, they were one of the founding giants that brought gaming to the forefront... but like so many, they sold right the !@#! out, and as far as I'm concerned have earned their own special place to fry and rot in the deepest bowels of hell!

Mediquette

March 10, 2013, 4:26 am

I won't lie, there are some EA games I've enjoyed. I've dabbled a tad in The Sims, and liked old SimCity games (even though those are Maxis, which are now grubbed by EA). Too bad EA botched up the new SimCity so horribadly! I also enjoy Mass Effect, and Battlefield. Need for Speed is okay, but could use major work (especially World... LOL, what a hack-fest nightmare)... and Saboteur was also good as well.

However, I think where I first truly saw the writing on the wall is when EA completely screwed over Richard Garriot and Origin Games. Many, many moons ago... when they had Ultima Online 2 (that' right 2... with a really nice graphic engine) set to launch, pre-WoW; also right, had it launched, WoW might not have been as big as it is today, nor plagued the MMO market as much as it has, as there would have been decent/equal competition -- there was EQ2 which was good/decent, but just didn't have the staying/competitive power. Anyways, while UO2 was in beta, and while Origin games was just about set to launch it, EA steps out and says, "nah, we changed our minds, scrap the whole thing, we think UO1 is too big a money maker and this will just threaten that... we don't want anything bigger and better"... more or less, "let's keep milking the same money-cow and hoping for the best".

Sadly, the whole Ultima franchise went down the hopper shortly after that, especially when Richard Garriot walked out, and EA mongered the property rights to "Ultima" (hence why he later tried going the route of Tabula Rasa). It's also a big kick in the crotch that EA calls their digital distribution service "Origin"... hrm, anybody else ever find that odd? They buried the Origin Games company, gouged them out and left them for dead... and just clung on to the rights of the name (similar to what the new Sierra did to all the classic franchises they once sailed proudly -- which is why "The Two Guys from Andromeda" have their Kickstarter for a new franchise and can't touch "Space Quest" anymore.)... so they finally decide to put the name "Origin" to work for them, and it's for the worst digital distribution bend-you-over/rip-you-off service(s) ever. (Makes me wonder if they ever fixed that one problem they had, that if a person got banned from the forums I guess, their ENTIRE account was banned, meaning they couldn't even access the titles/games they rightfully purchased.)

Even though I might play an occasional game that brushes against EA for publishing... I boycott and loathe everything EA stands for. It's a shame too... many moons ago, when EA was just a little pup company, they had a lot of promise, they used to care, they were one of the founding giants that brought gaming to the forefront... but like so many, they sold right the !@#! out, and as far as I'm concerned have earned their own special place to fry and rot in the deepest bowels of Hades!

ProSecond Amendment

March 14, 2013, 4:11 pm

It's all run by Illuminati. We should be playing all the war games for th militia, not the military. 2nd Amendment is all we have left. Join the military and help destroy this nation, because all these antichrist wars are simply robbing us of our liberties.

"Those who sacrifice liberty for security deserve neither" Thomas Jefferson

Jamel Frazier

March 28, 2013, 4:25 am

I think they said that it will have exclusive content.

chiffmonkey

April 5, 2013, 9:59 pm

Microsoft. "If we throw enough money in the air, some of it will bury itself into the ground revealing the location of oil."

comments powered by Disqus