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Trump win changes nothing for Apple says Tim Cook in staff pep talk

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donald trump

Apple CEO Tim Cook has urged staff to ‘move forward together’ following the election of Donald Trump, a man who attempted to spark an Apple boycott (while tweeting from an iPhone, early in the campaign).

In an email to employees, the most powerful man in tech said he’d received plenty of feedback from Applers following Trump’s improbable win and called on employees to unite and support those who may be feeling vulnerable.

Without mentioning Trump by name, he said the result did not change Apple’s “North Star” which was to make products that improve lives.

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He wrote: “While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large.

“Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.”

The new President-elect was upset with Apple over its refusal to unlock the iPhone of the terrorist behind the San Bernardino shooting last year.

Trump, should he actually choose to stick to any of his campaign pledges, could also be on a collision course with Apple over its manufacturing of products outside the US.

He also wants tech giants like Apple to bring manufacturing back to the United States. Apple’s use of companies like Foxconn to manufacturer the iPhone in questionable conditions for employees has long been under the microscope.

Should the company make a larger commitment to building products on home soil? Share your thoughts in the comments below.

Here’s Cook’s email to staff in full (via Buzzfeed)

“Team,

I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!

Best,

Tim”

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Dave

November 10, 2016, 8:39 pm

Wrong

LeeTronix

November 10, 2016, 9:36 pm

Cook how does "improving our lives" work for me and others when you want to us to backwards with Dongles / Cables ohh and more Dongles and then charge the earth for them and carry all that crap around...Hmmm Really!!! NOT...

Azmodan

November 11, 2016, 6:06 am

The good thing for Apple, Trump is a like minded tax dodging scumbag so they should be safe from any Fed investigation. It would be interesting to see who pays less per dollar earned.

Hamish Campbell

November 11, 2016, 10:38 am

Plus he's talked about dropping the company tax so that all big tax dodging scumbags will (re)patriat their offshore billions.

How conflicting for Mr Cook, one could almost...ok that's going to far.

Octavian

November 14, 2016, 9:44 pm

It's not a bug, it's a feature.

LeeTronix

November 15, 2016, 8:20 am

Please do explain!

Octavian

November 15, 2016, 1:29 pm

It's a joke. Say something doesn't work on the iPhone (or the absence of headphone jack). Instead of admitting that it's a problem with the software, or the phone itself, Apple can say "it's not a bug, it's a feature". Mainly it's just a joke among people who work in IT or software development.

LeeTronix

November 15, 2016, 4:20 pm

Ah I see - oops my bad! Yes I totally agree with you. Ive really annoys me, he even said that "design comes before sales", make of that what you wish. But in my books that is ignoring the customer base right off the bat. Just one last thought - if Apple keep insisting on thinner lighter each release then why they hell do they charge so much more each time...Not a clever brag really. I know you can take hardware upgrades etc but still on that amount of rolling stock and pre existed R & D it is just plane arrogance and greed. I call it Greegance...Anyways thanks for good joke makes sense to me now ^^ :))

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