Sky has struck up a new partnership with ITV, bringing all five ITV channels to its on-the-move Sky Go service for the first time.
For those footy fans out there this deal has come just at the right time, with ITV’s World Cup coverage to be available through Sky’s computer, tablet and smartphone service.
Sadly, this does come at a cost – but not a financial one. Although ITV’s World Cup programming will now be available on the fly through Sky Go, those looking to make use of the service will have to put up with Adrian Chiles’ inane drivel.
“Allowing viewers to access our shows across a range of platforms and devices, both at home and on the move, is a key part of our strategy,” Martin Goswami, ITV’s Director of Pay and Distribution said.” We’re delighted to offer Sky customers the chance to never miss their favourite ITV shows on Sky Go.”
As well as the ITV channel, the deal sees ITV 2, ITV 3 and ITV 4 all included in the Sky Go service. CITV has also been added in a move that sees Sky Go now offer more than 60 live channels of content.
“Sky Go is home to the widest range of channels available anywhere our customers are, and reaching the milestone of over 60 live channels is a huge achievement,” Luke Bradley-Jones, Sky’s Brand Director of TV Products, stated.
“We are really excited to offer ITV channels on Sky Go as we know there can be a fight for the remote when a big summer of sport kicks off. Whether people want to catch the football – or take refuge from it – this gives our customers even more flexibility to enjoy the TV they love, on their terms.”
As well as offerings England’s games against Uruguay and Costa Rica on June 19 and 24 respectively, ITV’s World Cup coverage will include the final on July 13.
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