With the Samsung Galaxy S3 currently settled very comfortably in the market's top spot, the Samsung Galaxy S4, with its upgraded graphics and raft of new features, should be set to slide neatly into its place.
Check out our full Samsung Galaxy S4 vs iPhone 5 comparison >
The Samsung Galaxy S4 was launched last night in New York at a dedicated Samsung Unpacked event. It will pack a 5-inch Super AMOLED screen offering a 1920 x 1080p resolution and an image density of 441pixels-per-inch, far better than the iPhone 5's Retina Display. Samsung has worked hard to provide innovative new camera functions to compliment its 13-megapixel snapper in the rear and the 2-megapixel front-facing snapper. Running Android 4.2.2 Jelly Bean OS, the Samsung Galaxy S4 implements the latest interaction of the Samsung TouchWiz UI, including non-contact technologies Air Gesture and Air View.
However, has the Samsung Galaxy S4 done enough to maintain that market lead over its Apple rival? We've created an infographic to provide you with all the need to know stats on the top two smartphone handsets.
iPhone 4S 100m source: BGR
iPhone 5 50m source: Business Insider
Galaxy S2 40m source: The Inquirer
Galaxy S3 50m source: Huzoor Bux
Total iPhone 4S&5 = 150m source: Business Insider
Total Galaxy S2&3 = 90m source: Eastern Morning Herald
*approx figures – more than 100 million
Apple & Samsung account for 48% of all smartphone sales in 2012 source: Smart Company
Apple 20% - Samsung 28% source: Smart Company
Marketing Spend 2012
Apple $1bn source: Fortune
Samsung $12bn source: Fortune
$15m Apple App Store source: Fortune
$3.5m Google Play Store source: Fortune