Samsung is betting big on OLED with a reported 4 trillion won (£2.4 billion) investment in the display technology.
This massive investment is intended to offset the company's disappointing recent performance in the smartphone market. Samsung's component business is becoming increasingly important as competition in the smartphone market - particularly from Apple and China - continues to whittle down the South Korean company's lead.
Reuters reports that the new production line will churn out medium to small OLED panels for smartphones and tablets. It will start out by making the kind of advanced curved displays that many believe will go into an alternate version of the Samsung Galaxy S6.
However the main aim, it seems, is to attract more external customers and bolster its position as a component supplier.
Samsung is already widely accepted to be the major producer of OLED screen technology in the world, with several smartphone manufacturers using Samsung displays in their products.
Local rival LG is the other big OLED player, of course, and it has even stolen a march on Samsung when it comes to blowing OLED technology up to widescreen TV size.
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In addition to investment in its OLED business, Samsung is set to commence construction on a 15.6 trillion won chip plant in its native South Korea over the coming months.
With the company recently ditching Qualcomm as the processor source for the Galaxy S6 in favour of its own solution, Samsung's future as a major component provider seems set.