The firm believes the Sony-made device will cost somewhere between $400 (around £275) and $600 (around £410).
Even if Sony opts for the upper end of that scale, there’ll be a huge price advantage by selecting its model. While the Oculus Rift requires a high-spec PC worth around $1,000 (£630), the Sony PS4 is available for $300.
There are 36 million PS4’s already out there in the wild. It’s unclear how many Oculus Rift fans out there already have a rig capable of powering the new generation of virtual reality experiences.
Last autumn Sony hinted the device formerly known as Project Morpheus "will be priced as a new gaming platform," suggesting it'll cost around the same as a PS4 at launch.
Last night during a Reddit AMA, Oculus VR founder Palmer Luckey apologised to fans for mishandling the message over pricing.
Back in September, Luckey had suggested the Rift would be ‘in the rough ballpark’ of $350, only for the Facebook-owned company to reveal a $600 price tag.
Would you be more inclined to buy a PS4 and PlayStation VR? Or will you be going all in on an Oculus Rift and a mega PC rig? Share your thoughts below.