No Man’s Sky ‘did not breach’ advertising rules, says UK regulator

Despite No Man’s Sky being widely considered a let-down, it seems that the game’s developers didn’t actually do anything wrong – legally, anyway.

The Advertising Standards Authority (ASA) has issued a comprehensive report detailing why Hello Games, the creator of No Man’s Sky, has not breached UK advertising rules. The ruling was in response to 23 complaints made by forlorn gamers who argued that Hello Games misled customers through overzealous promotional materials. Specifically, they “believed that some of the game content was not as depicted or described”.

No Man’s Sky is an action adventure survival game that launched back in August this year. The big draw for the game was that it featured a procedurally generated universe that included over 18 quintillion planets, which hoped to emulate the scale of a real universe. The game was incredibly hyped before release, but the mood quickly turned sour after launch, with gamers complaining that the actual gameplay didn’t live up to their expectations.

The complaints addressed by the ASA related to the game’s page on the Steam store, which contained two gameplay videos, 11 screenshots showing game features, and an extended text description of the game. According to the disgruntled gamers, the page misrepresented several features, including buildings and structures, water, large-scale space battles, quality of graphics, loading screens, and much, more more.

But the ASA, an independent investigatory body, has shut down all such complaints, concluding:

“We understood that the screenshots and videos in the ad had been created using game footage, and acknowledged that in doing this the advertisers would aim to show the product in the best light. Taking into account the above points, we considered that the overall impression of the ad was consistent with gameplay and the footage provided, both in terms of that captured by Hello Games and by third parties, and that it did not exaggerate the expected player experience of the game. We therefore concluded the the ad did not breach the Code.”

The report goes on to extensively detail why specific complaints didn’t stand up to scrutiny and how, as a result of the investigation, the ASA has decided to take “no further action”.

That hasn’t satisfied some disappointed customers however, who have taken to social media to voice their ongoing concerns about the game. One Reddit user wrote:

“Most people’s biggest gripes with the marketing would be the E3 demos that showed stuff not possible in game, and the numerous interviews where Sean Murray heavily implied there would be features that obviously weren’t even in development. I doubt anyone gives a flying fuck about the Steam page. Big waste of time on everyone’s parts here.”

no mans sky

And another Reddit user said:

“What a load of bollocks. The first trailer on the store page is stuffed full of content that the game can’t generate on a planet that looks a hundred times nicer than anything that will ever appear on a customer’s computer. We already have strict rules for the presentation of food to cut out these ‘it could be this good’ arguments. it’s a shame to see that game regulation is still stuck in the past.”

We gave No Man’s Sky a 3.5/5 score in our review, praising the technical achievement and fun exploration, but criticising the repetitive mechanics and frustrating bugs and crashes. Here’s an excerpt from our verdict:

“Does it live up to the hype? For anyone who’s been following this game for years, probably not.”

Related: Oculus Rift vs HTC Vive

Watch: Xbox Scorpio – Everything we know

What did you think of No Man’s Sky? And do you agree with the ASA’s ruling? Let us know in the comments.

More from TrustedReviews

Atari is now in the speaker business… and the hat business

Thinner Moto Z2 Force could come with a huge trade-off

HyperLoop One

Elon Musk’s Hyperloop gathering pace as NY-DC link gets ‘OK’

N64oid

Is this proof an N64 Classic will follow the SNES?

Agents of Mayhem preview

cats 17

Why you’ll want to download this OnePlus 5 update today

Golf rory

British Open Golf Live Stream: How to watch online for free

Call of Duty: Infinite Warfare for Xbox One down to under £9

Samsung Gear S3 finally gets Samsung Pay support in UK

Welcome to the all new Trusted Reviews

Netgear Arlo

Netgear Arlo Pro

Cat Amazon

Are you kitten me? Pet translation devices tipped for future smart homes

fire emblem warriors

Fire Emblem Warriors

pokken

Pokkén Tournament DX

TP-Link Smart Wi-Fi LED Bulb 5

TP-Link Smart Wi-Fi LED Bulb

Samsung Pay

Samsung Pay now lets you use your PayPal funds at the checkout

assassins creed origins

Ubisoft teases new games for Nintendo Switch, coming ‘quite soon’

amazon echo

Ask Vodafone: Mobile network’s first Amazon Alexa voice skill is revealed

Google Feed

The Google app’s new personalised feed might just drag you off Facebook

z2play 9

Moto Z2 Play

Mira Prism

For just $99 you can bring AR to the iPhone 7

Samsung Galaxy S8

Samsung Galaxy S9 displays may be the same, save one major new feature

movie theatre

The Netflix Effect: ‘Binge-watching’ is coming to movie theatres

Porsche MIssion E

Porsche’s latest electric car chargers put Tesla to shame

EE logo

EE’s new 20GB SIM-free deal is the best value tariff you’ll see all summer

Int-Ball

These are the first images from the ISS – as captured by a zero-gravity drone

iMac 21.5-inch 4K (2017)

LG V30 case

LG V30 design ‘confirmed’ ahead of IFA 2017 launch

iPhone 7 vs iPhone SE

Waiting for the iPhone SE 2? Sadly, it could be a one-and-done

Google Glass Enterprise

Google Glass 2 has arrived, sort of

Denon AH-C621R

Denon AH-C621R

BBC Proms

Get ready to listen to the BBC Proms like never before

Fender Newport Monterey Bluetooth speakers

Fender’s new Bluetooth speakers look just like tiny guitar amps

Garmin Vivosmart 3

Garmin Vivosmart 3

airplane

Is the laptop travel ban dead? Electronics restrictions lifted by TSA but UK fails to follow suit

KitSound Immerse

KitSound Immerse Wireless Headphones

Emojis

It’s World Emoji Day and Apple is showing off all of its newcomers

Porn Block

Privacy fears as UK plans age verification for porn sites

WhatsApp

New WhatsApp feature could give Apple’s iMessage a run for its money

Essential Phone

Andy Rubin’s Essential phone coming to UK, likely as a network exclusive