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Microsoft takes the fight to Apple with new 'iPad vs Windows' website

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iPad vs Windows
Microsoft taking the fight to Apple in tablet war

Thinking of buying an iPad? Well Microsoft wants you to see its new website first, which attempts to explain why you'd be much better off opting for a Windows 8 or Windows RT slate.

The new iPad vs Windows page, which went live this week, allows visitors to compare the Apple tablet's vital stats with a range of alternatives running Microsoft's touch-friendly operating system.

Natually, there's the Microsoft Surface RT, as well as devices from partners like the Asus VivoTab Smart, Dell XPS 10 and HP Envy x2.

The profiles place variables like battery life, weight, thinness, display size, connectivity, compatibility with printers and cloud storage side by side in the hope of convincing potential buyers that the grass is really greener on Microsoft's side.

Beyond those stats, the page also points out that only Windows slates run Microsoft Office, that the iPad cannot handle multiple accounts or displaying more than one app at a time. Windows RT, of course, gives both of these boxes a giant tick.

Lastly there's the price comparison, which also goes in favour of Microsoft-based offering.

Of course, the site doesn't mention that minor little thing called The App Store, and the barely insignificant hundreds of thousands of app discrepancy between it and the Windows Store.

The launch of the site follows a recently-outed TV commercial (see below), which makes fun of the iPad mini by attempting to highlight the things it can't do compared with Windows tablets.

The new campaign brings back memories of the old Mac Vs PC wars which attempted to place the plucky Apple underdog against the dominant Microsoft powerhouse. This time the boot is on the other foot, as Microsoft plays the little guy.

Take a look at the site for yourself. Would it make you think twice about buying an iPad in favour of a Windows-based machine or is Microsoft reaching here? Let us know in the comments below.

Via TheNextWeb

Go to comments

David Horn

June 1, 2013, 10:47 am

Interesting that you mention the App Store. As an iPad user, I was surprised at the overall poor quality and limited range of apps in the Apple store. There are a few headliners but everything else is mediocre, so it's a bit of a moot point.

In fact, in comparison to the Windows Phone store, the apps are fewer but thanks to the Metro guidelines are generally better quality. Fart apps notwithstanding.

Hamish Campbell

June 3, 2013, 8:14 am

iCloud vs Skydrive is a bit cheeky. Can't you use skydrive (or any other cloud solution) from the iPad anyway?

No cpu or gpu comparisons, but one could argue they are all generally good enough.

It does remind one of the expensive accessories for apple products though and lack of connectivity.

Doesn't mention how gorgeous the design of the iPad is either, funnily enough :)

Jim

June 3, 2013, 11:30 am

I don't even want to look at the website. iPad is definitely about the apps I use for work and entertainment. It's the only thing keeping me on an iPad but these developers are all gradually moving to Android. As that happens, I'll most likely compare those options when my iPad is due for replacement.

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