The new iPad vs Windows page, which went live this week, allows visitors to compare the Apple tablet's vital stats with a range of alternatives running Microsoft's touch-friendly operating system.
The profiles place variables like battery life, weight, thinness, display size, connectivity, compatibility with printers and cloud storage side by side in the hope of convincing potential buyers that the grass is really greener on Microsoft's side.
Beyond those stats, the page also points out that only Windows slates run Microsoft Office, that the iPad cannot handle multiple accounts or displaying more than one app at a time. Windows RT, of course, gives both of these boxes a giant tick.
Lastly there's the price comparison, which also goes in favour of Microsoft-based offering.
Of course, the site doesn't mention that minor little thing called The App Store, and the barely insignificant hundreds of thousands of app discrepancy between it and the Windows Store.
The launch of the site follows a recently-outed TV commercial (see below), which makes fun of the iPad mini by attempting to highlight the things it can't do compared with Windows tablets.
The new campaign brings back memories of the old Mac Vs PC wars which attempted to place the plucky Apple underdog against the dominant Microsoft powerhouse. This time the boot is on the other foot, as Microsoft plays the little guy.
Take a look at the site for yourself. Would it make you think twice about buying an iPad in favour of a Windows-based machine or is Microsoft reaching here? Let us know in the comments below.