McDonald’s drops McFitness Tracker from Happy Meals after rash reports

The contrarian efforts of McDonald’s to combine Happy Meals with health have come a cropper, after the fast food chain decided to drop an activity tracker it was giving to kids along with fries and McNuggets.

The Step-It activity tracker – probably the most disappointing Happy Meal toy in history, from a child’s perspective – was found to give some kids a rash.

Handed out with Happy Meals in the US and Canada, Step-It counted steps and featured blinking lights to indicate how quickly or slowly the person was moving, when they weren’t gobbling down Maccies’ grub.

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The company had launched the promotion to coincide with the Rio Olympics in an attempt to clean up its reputation for, you know, perhaps enabling child obesity.

A McDonald’s spokesperson said ”after receiving limited reports of potential skin irritations that may be associated from wearing the band,” they would be removed from Happy Meal boxes (via PC Mag).

“Nothing is more important to us than the safety of our customers and we are fully investigating this issue.

“Our restaurants are now offering our youngest guests an alternative Happy Meal toy.”

Those kids disappointed they won’t be able jump on the wearable tech bandwagon may not be enthused to know that eating too many Happy Meals will probably give them bad skin regardless.