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James Bond shuns the Sony Xperia Z4 as it's ‘not the best’


Sony Xperia Z4

The Sony Xperia Z4 might be eagerly awaited by many consumers, but the world’s leading secret agent is less than impressed with its abilities.

In a high-profile blow for the Japanese manufacturer, Daniel Craig and Sam Mendes, who will respectively star in and direct the upcoming James Bond movie, ‘Spectre’, have shunned the upcoming handset.

Despite substantial financial backing, a leaked email, sent by Columbia Pictures’ Andrew Gumpert, has revealed that Craig and Mendes don’t think particularly highly of the new Sony Xperia Z4.

“BEYOND the $$ factor, there is, as you may know, a CREATIVE factor whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the 'best,' and in their minds, the Sony phone is not the 'best'),” reads the message.

A separate email, sent by George Leon, says that Sony was willing to pay Daniel Craig $5 million (£3.3m) to use the handset in the movie, with a further $18 million (£12m) budgeted for advertising and $5 million earmarked for production.

The thread reveals that Samsung had also tabled an offer, involving a fixed placement fee of $5 million and a cross-promotional advertising spend totalling $50 million (£33m).

It’s unclear which firm came out on top. Spectre is due for international release on November 6.

Sony’s mobile division has experienced a devastating past year or so, with the company making enormous losses.

Related: Sony Xperia Z4 release rumours

It recently announced the launch of the Xperia Z4 in Japan, though there’s been no mention of a global rollout as of yet. However, the email refers to May and November as planned release dates for Sony handsets.

You can keep on top of all Xperia-related news and rumours via the link above.

Iuri Cézar

April 24, 2015, 11:12 pm

Hey, Sony ! I could use it for half the budget ...
Just contact me and lets make this beauty sell !


April 27, 2015, 5:56 am

Although I understand why product placement is so huge in the movies it is still annoying to see the blatant closeups of badges and products when you want to concentrate on the plot and characters. However, Mendes does have a more valid point than most with the Sony brand. Previous Bond films have promoted Sony mobiles and laptops to what must be some derision from those up with the latest trends and fashions. I would imagine that Bond will hypnotise the Spectre villain with the mesmerising double curves of the S6 Edge before saving the world from megalomanic destruction.

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