Apple’s iPhone market share will soon hit 22 per cent, and there it will stay, according to one market research firm.
ABI Research analyst Michael Morgan believes that Samsung now has a firm hold on the market, and that Apple will soon hit a ceiling when it comes to market share.
“Barring an unlikely collapse in Samsung’s business, even Apple will be chasing Samsung’s technology, software, and device leadership in 2013 through the foreseeable future,” he revealed.
The report claims that Apple’s market share will hit 22 per cent in 2013 with its iPhone 5 (and presumably the iPhone 5S/iPhone 6), then remain flat through until at least 2018.
Samsung has seen its smartphone market share grow from 8 per cent to 30 per cent since 2010. Interestingly, whilst 90 per cent of its smartphones sold run on Android, the report claims that Samsung will have the power to dictate the future of the smartphone OS landscape to a large extent.
How much effort the company puts into pushing alternative operating systems – including Windows Phone 8 and the company’s own two mobile operating systems, Tizen and Bada – will heavily influence the future of the smartphone market.
It’s Samsung’s proliferation of low-cost smartphones that has seen its market share skyrocket. Indeed, there have been numerous rumours in recent months and years that Apple is working on a cheaper, entry-level iPhone to try and compete at this level.
Do you think that Apple will be able to strike back at Samsung over the coming years, or does Samsung have market domination all sewn up for the foreseeable future? Let us know what you think via the Trusted Reviews Twitter and Facebook feeds, or use the comments box below.