Google has launched the completed version of its Google Flights tool, as it seeks to muscle in on online travel agents like Expedia and Travelocity.
The dedicated Google.com/Flights site enables users to find the best deals for getaways, while also suggesting potential locations and flight prices for those open to the destination.
As Google (for better or worse) probably knows you better than pretty much any other company, those suggestions will be based on your search history.
On its official blog Google writes: “If you’re in a particularly adventurous—or lazy—mood, select the “I’m Feeling Lucky” button on the map and we’ll suggest ideas for where to go based on popular destinations and your past search history.”
Google says 54 per cent of us haven’t decided where they want to go when we sit down to plan, so is allowing users to search regions (like Europe) or countries. There’s also an interactive Map that allows users to “scan the world for accurate prices” at a glance.
For example, we can see that a trip from Ft. Lauderdale, FL to beautiful Denver, Colorado would cost a mere $192 a couple of weekends from now, whereas a trip to LA would be $307. All that comes without entering any information.
Like the aggregators mentioned in the intro, a search will serve up the cheapest options for user as well as tips on how moving your chosen dates slightly could save you a few bucks. Users can also scan the calendar to find cheaper deals if their travel schedule is flexible.
Google is pitching this service at those who’re looking for the most convenient flight (with shortest lay-overs and agreeable take-off times) rather than the cheapest. In its experience, Google says only 4 in 10 people are choosing the cheapest flights, while 85 per cent select from its Best Flight results.
The platform can be accessed at the url listed above, or you can simply type flights into Google for some instant suggestions. Happy travels, folks.