You want to charge your iOS and Android devices but don't want to carry around a bundle of cables. What to do? The Echo Connect Plus handles all your charging needs and is small enough to fit on a keyring.
It features both an Apple Lightning connector and a microUSB port, so you can charge pretty much any mobile device under the sun. It's just 6cm long, which is about the length of a door key, and is coated is tough plastic, so should be durable enough to withstand the daily jangle in your pockets.
It's flexible too, so won't snap if bent out of shape. It can even fold up and fit in a wallet.
It's not a portable charger itself. To juice up on the go you'll need the PowerBank – which will cost extra – or an equivalent device. But it will charge from any standard USB port on a laptop or desktop computer, or a USB-equipped plug in a socket.
If you signed up in the first 24 hours, you would have got your name on the device for free. Sadly that window has passed. You can still pick one up for $15 (£10) though – that's under half price.
Read more: SmartWallet doubles as a mobile charger
It's passed its $10,000 funding goal. All being well, it should start shipping in April.
It has a good USP and is made by a British company. Let's hope it's a success.