Domino’s pizza has opted out of a T-Mobile USA promotion after being overwhelmed by mobile subscribers seeing their free pie.
As part of the T-Mobile Tuesdays promotion offered to all customers in the US, the chain had agreed to give away a free pizza every week.
However, after receiving four times the standard number of orders, stores were unable to cope with and the company is running for the hills.
T-Mobile CEO John Legere who sparked the #GetThanked promotion, which also includes Lyft rides, movie rentals and gift cards, said customers enthusiasm had broken Domino’s.
Instead of the pizza, next week T-Mobile subscribers will get another free Lyft ride, which presumably they can use to get to Domino’s and pick up more pizza.
The promotion comes amid massive gains for T-Mobile in the US cellular market. The firm has gained millions of subscribers with its customer friendly plans that offer unlimited data for many of the major music and video streaming platforms.
In this case though it seems even the American pizza chain underestimated just how much Americans love pizza.