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Attention: You are saying Apple product names wrong



You have one iPhone, but I have two iPhones, right? Wrong, wrong, and wrong again – so says Apple, anyway.

According to Phil Schiller, Apple’s global head of marketing, Apple product names should never be pluralised. That means that if you own two Macs, you should actually say: “I have two Mac computers”.

Schiller schooled us on our Apple grammar in a post on Twitter:

Related: iPhone SE review

Schiller went on to clarify his statement with a further two tweets:

But is he right? Well, Apple actually has its own style guide, page 121 of which advises:

Trademarked product names: Form the plural of trademarked product names by adding the plural generic noun to the singular product name.

Correct: Mac computers, MacBook Pro computers, iMac computers

Incorrect: Macs, MacBook Pros, iMacs

So in Apple’s books, Schiller has got it spot on. But we’re unlikely to say “I have three iPhone phones” or “You bought two iPad Pro devices” any time soon.

Watch our iPhone SE review:

Related: iPhone 8

Do you think Apple products should be exempt from the pluralising ‘-s’? Let us know in the comments below.


April 30, 2016, 3:20 pm

His second tweet is suggesting we should say "I have 3 iPhone". Erm no, now go away please.


April 30, 2016, 10:10 pm

Hostage to fortune. It can't be long before some Apple exec publically transgresses this absurd dictat.


May 1, 2016, 8:58 am

Who cares?

Dead Words

May 1, 2016, 3:30 pm

iPhones. iPads. Macbooks.

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