Atari is now in the speaker business… and the hat business

Iconic gaming firm Atari recently returned to the limelight with news it’ll be building an NES Classic-inspired Ataribox featuring a raft of its most illustrious titles. 

Fast forward a couple of weeks and the company is seeking to captilalise on its reignited relevance by announcing a Bluetooth speaker built into a baseball cap, simply dubbed the Speakerhat.

Yes, it is real.

The company’s first wearable device features a pair of speakers placed directly within the bill and promises to free the user from traditional headphones by blasting music into their face.

Related: Ataribox – Everything we know

It also includes a microphone to enable voice commands/chat when connected to a mobile device and has a ‘multiplayer mode’ that’ll enable multiple Speakerhat owners to listen to the same stream simultaneously.

In terms of the audio tech within the cap, here’s the official line from the company:

“The Atari Speakerhat is designed to be ultra-thin and lightweight. The technology inside consists of proprietary high-fidelity stereo speakers and microphone, V 4.1 CSR/Qualcomm cVc audio technology, 5-band EQ, Advanced Audio Distribution Profile (A2DP), Audio/Video Remote Control Profile (AVRCP v1.4) and Headset Profile (HSP v1.2), rechargeable lithium Ion battery, universal control button, and LED indicator light.”

Atari says this will be the first of many Speakerhat generations with the goal to continuously improve upon the design until the tech becomes invisible.

There’s no word yet on the price or release date for the Speakerhat, but the company is seeking beta testers.

It has also teamed up with NECA for a Blade Runner 2049 edition that’ll arrive alongside the movie later this year.