Apple Watch sales reportedly plunge

Sales of the Apple Watch appear to have fallen off a cliff only three months after launch.

It was extremely difficult to get hold of the Apple Watch at launch. High demand from early adopter types married to a limited supply from Apple itself made for quite the exclusive device.

However, three months on and a new market research report claims that Apple’s smartwatch is underperforming in its home market.

According to Slice Intelligence, Apple Watch sales in the US have dropped a staggering 90 per cent since the opening week. As reported by MarketWatch, following an initial April launch-week surge that saw the Apple Watch selling at around 200,000 units a day, the number has fallen to fewer than 20,000 watches a day.

On some days that figure has dropped even lower, to fewer than 10,000 a day.

Another troublesome statistic is that two-thirds of the watches sold so far have been of the cheapest model, the Apple Watch Sport.

It’s worth noting Slice Intelligence’s methodology here. It compiles its figures by scanning electronic receipts from a sample of customers who opted in to having their inboxes tracked in such a way.

We should also emphasise that these projected figures are for the US only – they don’t represent the performance of the Apple Watch in the other territories in which it’s available, such as the UK.

Read More: Apple Watch vs Android Wear

Apple itself hasn’t been forthcoming with information regarding sales performance of the Apple Watch in these early months, which is why such methods have been of interest to investors.

Check out our video asking whether the Apple Watch really is the future of wearables below.