Apple TV apps will require approval for universal search access

Apple plans to be very selective about the new tvOS apps it allows to make use of Siri’s universal search smarts on the new Apple TV.

One of the most enticing features on the new set-top box is the ability to receive search results from multiple apps on the platform, but apparently approval will only be granted to big hitters.

The company confirmed HBO Go, Netflix, Showtime, Hulu and, of course, iTunes would be the apps to benefit at launch. Apple said it would be adding more in due course, but apparently that doesn’t mean it’ll simply be part of the API currently with developers.

The company is only planning to approve major applications, according to information gleaned by tech analyst Jan Dawson (via SlashGear). He tweeted:

https://twitter.com/statuses/642364885544927232

So, we’d imagine popular on-demand apps like WatchESPN, YouTube, Vimeo, NBA and MLB might be included in due course.

The decision is no surprise as the Siri universal search tool, while offering plenty of options, also needs to be efficient.

As well as built-in Siri access, the new Apple TV box brings the brand new tvOS operating system, a new touch and motion sensitive Bluetooth remote and the might of the App Store and its games.

The device will come in 16GB and 32GB models priced at $149 and $199 respectively.

See also: Why it’s finally time to get excited about Siri

Will you be grabbing the new set-top box when it arrives in late October? Share your thoughts in the comments section below.