Many Apple fans expressed disappointment when it became apparent the company wouldn't be providing a live stream of Tuesday's iPhone launch event, as it has on a semi-regular basis recently.
However, now the dust has settled on the intimate unveiling at Infinite Loop on the company's Cupertino campus, Apple has atoned by bunging the whole thing on its website for interested parties to watch on demand.
The event can be accessed on the Apple Events portion of its website for users running Safari 4 on Mac OS X 10.7 or later, Safari 4.2 or later on iOS devices and Windows computers running QuickTime 7.
Second or third-gen Apple TV owners can also view the stream from the Apple Events app on the popular set-top box.
Viewers will learn more about the capabilities of the iPhone 5S' new 64-bit A7 processor, the new M7 motion co-processor and the supreme new tech packed into the revamped iSight camera.
They'll also be able to get the lowdown on the completed version of iOS 7 - which will be available for download on September 18 for everyone with an iPhone 4 and up, an iPad 2 and up, iPad mini and 5th gen iPod touch and above.
As well as viewing all of Apple's promo videos and upcoming commercials, viewers will even be treated with a live performance from British rock legend Elvis Costello!
Have you viewed the keynote address? How did it compare to previous events? What did you think of the new intimate format? Do you still miss iSteve? Let us know your thoughts in the comments section below.