Apple's iOS App Store is nearing a major landmark of 50 billion apps downloaded, prompting the company to launch a giveaway competition.
After just shy of five years of existence, App Store sales are closing in on the magic 50 billion mark.
To place this figure into some context, Android's Google Play Store only broke through the 25 billion app downloads mark in September of last year.
Head on over to the iTunes section of Apple's website and you'll notice a little banner at the bottom of the page reading "Thanks to you, we're about to hit 50 billion app downloads," followed by a representative ticker rapidly counting its way up to the target figure. At the time of writing, it's around 769 million shy, so there's still some way to go.
App Store Competition Entry and Prizes
Click on the aforementioned banner and you'll be taken to a page outlining the related competition. In the spirit of celebration - and in order to sell a few million more apps, no doubt - Apple is offering a $10,000 App Store gift card to the 50 billionth customer.
That's a whole lot of Temple Run clones - or several in-app purchases, depending on how you want to look at it.
The prizes don't end there. The following 50 customers will each received a $500 App Store gift card.
In an unusually generous move on Apple's part, you can even enter the competition without purchasing anything. All you need to do is fill in an online entry form, which is linked to from the competition web page.
If you're wondering whether to get on board with Apple or try out the best that Android has to offer, check out our Samsung Galaxy S4 vs iPhone 5 infographic.