Amazon UK free delivery minimum spend doubled to £20

Amazon has updated the terms of its free delivery service, now requiring customers to spend at least £20 to qualify.

When Free Super Saver Delivery first launched, it was actually free. A later policy change in July 2013 enforced a £10 minimum spend, however.

We’re now just short of two years on from that change, and the minimum expenditure has doubled.

Related: Amazon Kindle (2014) review

Amazon hasn’t confirmed why the company has opted to change the offer, but we can take a guess.

The retail giant likely wants to push more customers onto its Prime membership plan, which offers free next-day delivery for a £79 yearly charge.

The company might also be using the hiked-up minimum spend to cover the cost of its wide-ranging delivery options.

The new baseline spend is due to go live at 6pm (BST) tonight.