Amazon has tested its own wireless network service, according to a recent reputable report.
Bloomberg claims that the online retail giant is examining ways to bypass existing networks, and instead provide a direct internet connection service to those who own its devices.
The report claims that the private test took place in one of Amazon's labs based in Cupertino, California. That might be right under Apple's nose, but it's also where Amazon designs and engineers its Kindle devices.
The test reportedly used spectrum controlled by Globalstar Inc, which is bidding to convert its predominantly satellite-based spectrum to provide a terrestrial Wi-Fi service.
It just goes to show that Amazon's ambitions to own the online retail experience don't end at the purchasing device, the servers, and the storage and distribution of its products. It also wants to own the network itself.
As the report points out, Amazon isn't alone in the field of online tech companies looking to own the infrastructure they operate on. Google has bid for wireless spectrum in recent times, and is building a series of high-speed fibre-optic broadband networks across 17 US cities.
It's unclear whether Amazon's network tests are ongoing, or whether this was a limited one-off run. One thing's for sure though - jokes about Amazon owning the internet seem a lot less outlandish now.
Next, read our Best routers to buy 2013 round-up.