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Amazon pips Google to .buy domain name for $4.6 million

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Amazon has bought the new .buy domain name for $4.6 million, out-bidding rival Google in the process.

Domain Name Wire, which makes it its business to keep and eye on such things, noted that the online retail giant has beaten out its search giant rival to snag the desirable new domain name.

Apparently, only Amazon and one other bidder went in with a bid of more than $1.5 million, which shows what a high price has been paid.

It hasn't been a good period for Google, as the company also lost out on the .tech domain name to a company called Dot Tech LLC. That went for an even more eye-watering $6.7 million, which may well be a record. This was even more hotly contested than .buy.

Google also lost out to a third desirable domain name auction, .vip. That went for a little over $3 million.

These are just the most high profile of a range of new domain names that ICANN - the governing organisation for such things - will be making available over the coming months.

So, chin up, plucky little Google. You may get your chance at a shiny new domain name yet.

While Amazon might be concerning itself with .buy, of course, it's ultimately concerned with selling stuff. To that end, it's just announced a new duo of affordable Kindle Fire HD tablets, a revamped flagship Kindle Fire HDX 8.9, and a brand new e-reader in the Kindle Voyage.

Read More: Amazon Fire Phone review

Via: TNW

TheHulksMothersCousin

September 18, 2014, 7:20 pm

I don't understand I thought a domain name is an extension that you add your website to after securing your websites name on that domain. For example "google.buy" or "amazon.buy". Does this mean only Amazon can use ".buy" and no one else?

Jamie Lewis

September 18, 2014, 9:22 pm

I was going to comment on this as well. .BUY is a TLD or top level domain. When you purchase a domain name, you are buying (or actually leasing) a domain within a TLD.
This article seems to imply that Amazon have bought the entire .BUY TLD namespace which is unlikely but alternatively if they bought amazon.buy then the article still makes no sense because it would have no value to Google.

Jamie Lewis

September 18, 2014, 9:24 pm

On reading the http://domainnamewire.com/2014... article, it is the TLD they have bought, which means that they will effectively become the registrar for .BUY and if you want yourname.buy you will pay Amazon £x per year for the privilege.
Now the article makes sense :)

Prem Desai

September 19, 2014, 9:10 am

Maybe it's just me, but I don't get this.

Whether a site was called xyz.com or xyz.buy would make no difference to me. I'd be more interested in what they were selling, prices and service.

What a waste of money. My scrimping and saving for a new TV seems almost laughable now .....

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