Ah, the Super Bowl. The one day of the year when we’re not completely infuriated by the constant commercial interruption during American football games.
Tech firms will be among those paying top dollar for an ad-slot during Sunday’s NFL’s showpiece and Amazon is among the firms dropping their spots early.
In its Alexa advert, the personal assistant has lost her voice, much to the chagrin of CEO Jeff Bezos, who’s probably angsty about losing a few quid from shopping requests while she sips Beecham’s and recovers.
So the firm decided to enlist inappropriate celebrities to take Alexa’s place, while she soothes her overused larynx.
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Gordon Ramsey swears at people (because of course), Cardi B refuses to play music other than her own and Anthony Hopkins menacingly channels his Westworld character.
However, perhaps the star of the show is Australian access Rebel Wilson who responds to a request to “set the mood” by talking dirty to guests at a dinner party.
As light-hearted as the commercial is, it makes us wonder how long it’ll be until one of the AI assistants allows us to change the voice to our favourite celebrity’s.
Sat-nav companies have dined out on this for years, so surely it’s only a matter of time before one of the big guns signs up a celeb to voice their assistant.
Which celebrity would you choose to replace Alexa? Drop us a line @TrustedReviews on Twitter.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
