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Alienware: We will launch new Steam Machines every year

Luke Johnson


Steam Machines
Steam Machines

Having officially unveiled its first Steam Machine console last week at CES 2014, gaming specialist Alienware has confirmed that it intends to launch new models every year.

Speaking out on its first Steam Machine, the Dell owned company has revealed that due to a lack of upgrade options on the Steam OS powered console, it will be forced to launch new models every 12 months.

“Lifecycle wise, consoles update every five, six, seven years, we will be updating our Steam Machines every year,” Frank Azor, Alienware’s General Manager told TrustedReviews.

Detailing the need for annual Alienware Steam Machine launches, Azor stated: “There will be no customisation options, you can’t really update it.” Despite the lack of customisation options he added: “The platform will continue to evolve as the games become more resource intensive.”

Given that the Alienware Steam Machine will be priced comparably with the £429 Xbox One, the lack of upgrade and customisation options on the digital-content based console is sure to deter many gamers from jumping aboard for the first-generation consoles.

For those after more upgrade options, Alienware has suggested that a more traditional gaming PC might be more fitting.

Azor stated: “There will be some configuration options when you purchase it, maybe you can get a faster CPU, maybe some more memory something like that.

“If you actually want to customise your Alienware Steam Machine, maybe change your graphics card out or put in a new CPU, you would be better off with the standard Alienware X51. This particular product is restricted in its upgrade options.”

For those who are open to annual hardware refreshes, the Steam OS innards of the Alienware Steam Machine will ensure that the transition is as fluid as possible.

“The amazing thing about Steam is that you won’t have to repurchase your games,” the Alienware MD said. “If you update your hardware, your games will still be there and work.”

Read More: A guide to SteamOS


January 20, 2014, 11:23 am

“The amazing thing about Steam is that you won’t have to repurchase your games,”


"The amazing thing about the marketing of Alienware is that you'll have to unnecessarily repurchase an entirely new computer and we're going to try to convince you that this is actually a good thing"

Ridiculous! Isn't that exactly one of the problems that Steamboxes were supposed to address - that traditional consoles don't give you any upgrade options over their lifecycle?


January 21, 2014, 4:56 pm

I don't see Ailenware (Dell) making a lot of money because of this stance, while other companies making Steam machines will be.


January 21, 2014, 8:44 pm

You don't have to by a completely new console every year. Although with the lack of upgrade options of the Alienware model, I will most likely not choose them.


January 21, 2014, 9:29 pm

It depends on what it costs. If it sold for say $400 people would buy it. Even having to buy a new year, it could still be cheaper in the long run that buying a powerful gaming rig that will have to be upgraded and eventually replaced.

Master Race

January 21, 2014, 10:24 pm

I could build a PC right now for $500 that would easily last 4-5 years with no upgrades. I don't know if you just don't have experience with PC gaming or what, but if you just want to run games a bit better than consoles can it doesn't take much money.


January 22, 2014, 2:17 pm

First of all, I've been using and building PC's probably nearly as long as you've been alive. Ever have to custom edit your autoexec.bat or config.sys files? I have. Numerous times. Mostly so I could choose during boot-up between expanded or extended memory because games needed one but weren't compatible with the other.

And I said 'powerful gaming rig', not some cheap thing thrown together. I'm talking about a machine that 5 years from now could play high end games with the graphics still turned up to eleven. One of those machines that retails for $1600-$2000+ with all the bells and whistles.

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