The LG Prada 3.0 has a 4.3in screen using an IPS LCD display - the same type seen in many top-end phones including the iPhone 4S. Basic display quality is very good, a notch above many SLCD phones including the HTC Sensation XE - where the backlight becomes a little too visible when the screen's turned to one side.
Contrast and black levels aren't quite as good as an AMOLED screen, but there's none of the colour oversaturation often seen in that type of screen. The perfect type of screen for a phone hasn't been found yet, but IPS displays like this are among the very best.
Look! The screen even does colour
However, a closer look at the Prada phone's screen makes it seem a little behind the times. It uses a 480 x 800 pixel resolution, giving it a far less pixel density than an iPhone 4S or Samsung Galaxy Nexus. The screen resolution here is two generations behind the top phones of today - 540 x 960 has been about for around a year and as the MWC 2012 mobile phones show demonstrated, 1280 x 720 (720p) phone screens will become commonplace in 2012.
When flicking about the interface, you won't notice this lower pixel density - unlike the Nokia Lumia 800 the pixel structure isn't too apparent - but small text looks quite fuzzy in the browser, making browsing on-the-go slightly compromised. Playing back video suffers less from the limited screen resolution - it looks great - and codec support is way above average.
The LG Prada 3.0 will play most common formats including DivX, Xvid and MP4, and sailed through 720p vids with ease. However, it refused to play 1080p MKV files, which are popular with online movie hounds.
The inbuilt music player is rudimentary rather than a fancy Prada-style alternative, but is very easy to use and will add any tracks plonked onto the internal memory automatically. Output from the 3.5mm jack is clean - some gadgets have hissy jacks - and fairly loud. Again, many phones make you crank the volume right up to get a decent listening experience. You'll need to invest in a large memory card to turn the LG Prada 3.0 into a great music player, but it has the rest sorted out.
What would Gok say? Honestly, we're not sure.
There's also an FM radio, which uses the headphone cable as an antenna. Like the music player, it's an Android standard rather than a glossy Prada version and doesn't allow recording from the tuner.
Get yourself a data-heavy contract and you can use something like Spotify or an internet radio app too - like all top-end phones the Prada phone has high-speed HSPA mobile internet and Wi-Fi. The web browser is the default Android version, and there is plenty of support for additional features including Adobe Flash, tabbed browsing and bookmarks. This being Android, you can easily swap the browser for another, such as Google's own Chrome.
The browsing experience is excellent aside from the minor limitations of the 480 x 800 pixel screen. Touchscreen responsiveness is great, the phone is fast to render websites and the large screen makes typing website addresses using the virtual keyboard quick and accurate.