If LG's innovative, recently reviewed LT75 Freeview Playback TVs aren't floating your boat, perhaps because your televisual predilections are more HD-oriented, then the Korean brand's new 37LF75 could be what you're looking for.
The key facts about the 37LF75 are pretty straightforward: it offers a full HD resolution in a 37in screen for a price comfortably under £750. But just because its attractions are simple doesn't make them any less enticing. Let's just hope LG has managed to give the TV some decent picture quality too!
Before we get into that, though, we need to explore what else, if anything, the TV might have going for it. And things get off to a good start with its looks.
It's part of LG's new confidently named ‘Design Art' series, and it lives up to this billing nicely with its shapely high-gloss black bezel, unusual arced bottom edge and cute barrel-shaped stand joint.
Connectivity goes beyond the call of duty, too, by including an impressive three HDMI sockets. What's more, these HDMIs are all, as you'd hope with a full HD TV, equipped to take 1080p/24fps feeds of the sort used to encode most films to Blu-ray. One of the HDMIs can also be used to take PC feeds, though if you prefer the analogue PC route, a standard 15-pin D-Sub option is provided too.
Other connection highlights include a component video feed, and an optical audio output for passing on digital audio soundtracks received via the built-in Freeview tuner or the HDMIs to a suitable AV receiver.
Turning our attention to the basic screen specifications that LG quotes for the 37LF75, the TV boasts a perfectly fine 500cd/m2 brightness output and a superior-looking 10,000:1 claimed contrast ratio. Regular readers will realise immediately that this contrast ratio figure isn't quite as cut and dried as it appears, though. For it's only achievable with the assistance of a dynamic contrast situation, whereby the backlight is dimmed when the TV detects dark scenes, in a bid to improve black level response. In other words, you'll never find the TV's maximum brightness and maximum contrast ratio co-existing in the picture.
But while plasma TVs can usually avoid this sort of trade off, it should be said in the interests of fairness that practically all other LCD TVs also use ‘dynamic backlight' systems to improve their contrast ‘scores' - and some of them manage to get very good results, too.