- Review Price: £546.81
No, your eyes are not deceiving you. We really have said at the top of this review that Toshiba’s 37in 37CV505DB LCD TV can be bought for under £600.
It has to be said, though, that the 37CV505DB does slightly look its money. The basic design isn’t bad; the relatively slender gloss black bezel with gentle curves at the edges is acceptable if unimaginative. But to my eyes the finish looks a bit too plasticky for comfort.
Things are perfectly acceptable when it comes to connections, though. Which is to say you get three v1.3 HDMIs, two on the rear and one down the side, along with a dedicated D-Sub PC port, a digital audio output, a component video input, and all the old-fashioned SCARTs and stuff we urge you not to bother with unless you really have to these days.
As proven by its knock-down price, the 37CV505DB is very much Toshiba’s entry-level 37in LCD TV. So you won’t be too shocked to learn that it’s a little light on fancy features.
The main attraction is a version of Toshiba’s Active Vision LCD picture processing engine, which will hopefully work ‘magic’ on everything from colour tones and fine detailing to contrast and motion.
There’s a dynamic backlight system on board too, via which the 37CV505DB claims to punch out a very credible 15,000:1 contrast ratio – the sort of figure we’d expect to produce some very respectable black level response and image dynamics.
There’s also an automatic contrast adjuster that uses an external sensor to judge the amount of light in your viewing room; MPEG and standard noise reduction; 1080p/24 capability (though without the specialist, judder-removing ‘5:5:5′ pull-down system employed on sets higher up Toshiba’s range); and that ‘feature du jour’ known as a game mode, where the TV miraculously reduces its response time and optimises other TV settings to deliver the best results with game consoles.
One final rather hilarious ‘green’ feature that the 37CV505DB Toshiba seriously tries to get some marketing mileage out of is a Full Power Down Mode. And yes, this really does mean the TV carries a switch allowing you to complete turn it off, rather than leaving it in standby. Wow. And they say innovation is dead.