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A couple of years ago I remember a distinguished academic making rather a clot of themselves in the public media by claiming that the advent of digital photography meant the end of recorded history, because people would no longer take photos that would be kept as treasured heirlooms for generations. As the explosive growth of blogs, cellphone photos appearing in national newspapers and on TV, and the era of “citizen journalism” has shown, if anything digital photography has meant in fact that more history is being recorded and widely distributed than ever before.
However that hysterical historian did have one valid point. Out of all the millions of digital photos that are taken every day, only a very small percentage will ever be printed. Although you, the discerning TrustedReviews reader, are an enlightened and technologically aware person, capable of building a PC from scratch in an afternoon, there are a great many people out there who not so at home with technology. These people are the reason digital cameras have an “Auto” button, often painted in calming green with a nice smiley face on it. For these people, downloading photos onto a computer, assuming that some well-meaning relative has bought them one, is an insurmountable and terrifying task, and the very notion of them successfully printing their photos on an inkjet printer is laughable.
For these people, Kodak developed the EasyShare system. Early last century Kodak pretty much invented simple snapshot photography for the masses with its easy-to-use Box Brownie cameras, with the motto “You push the button, we’ll do the rest”. This is an ethos that the company has brought with it into the digital era, and all Kodak digital cameras have a shiny red button labelled “Share”.
As well as the EasyShare camera range, Kodak also markets a range of home photo printers that are also designed to be extremely easy to use. All the cameras in the EasyShare range are sold with a simple plastic adaptor, which fits into a socket on the top of the EasyShare printer and allows the camera to dock with the printer directly via a special USB connector socket in the underside of the camera. In some case it also charges the camera battery. The “Share” button on the camera is used to tag favourite photos for printing, so when the camera is docked to the printer these files can be printed quickly and easily.
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