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Fujifilm FinePix Z70 Review


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  • Good results in optimal lighting


  • Slow start-up
  • Slow autofocus, no AF assist lamp
  • Poor dynamic range

Key Specifications

  • Review Price: £77.95
  • 12-megapixel sensor
  • Digital image stabilisation
  • 2.7-inch LCD
  • 720p video recording

Having reviewed Fujifilm’s latest EXR-sensor compact the FinePix Z700 earlier this week, I thought I’d take a look at it’s little brother the FinePix Z70 today. While the Z700 is stuffed with the latest technology, including its advanced sensor, image stabilisation and a big high-resolution touch-screen monitor, the Z70 is a much more modest affair, although it does share a few features with its higher-spec sibling. It too is a sliding-front ultra-compact featuring a 5x zoom lens, but it has a normal 12-megapixel CCD sensor, a 2.7-inch 4:3 ratio monitor with 230k dot resolution, and has only digital image stabilisation.
Fujifilm FinePix Z70 compact camera in pink.

The Z70 is a budget-priced camera, currently selling for less than £80 from most retailers. It is unashamedly designed to appeal to the younger generation, as its extremely noisy and “in your face” page on Fuji’s website will attest. It is quite well put together for a cheap camera though, with a sleek and well finished aluminium body. It’s a very compact and lightweight camera ideal for slipping into a pocket or handbag for a night out, measuring 91 x 57.1 x 20.1mm and weighing only 145g including battery and card. It is available in a wide range of colours, including black, silver, metallic blue, metallic purple and the bright metallic pink seen here.
Fujifilm FinePix Z70 compact camera in pink color.

The Z70 is designed to be a blogging tool for those who live their lives online, and has a dedicated button that tags images and video clips for upload to Facebook or YouTube. The included My FinePix Studio software will automatically upload any tagged picture to the appropriate site as soon as the camera or memory card is connected to a computer. It’s kind of a handy feature I guess, although uploading files to either site isn’t exactly difficult to begin with.

The rear controls of the Z70 are all mounted in a panel on the right hand side. They are obviously designed as much for their appearance as their function, but I’ve seen a lot worse. Because they’re all in a single panel they’re difficult to locate by touch, but they do light up which makes them a bit easier to find in the dark. They have a decent travel and operate with a nice positive click, and are clearly labelled. The rocker switch for the zoom control is a bit fiddly, but at least there is a textured thumbgrip area just below it. On the top panel of the camera is a dedicated button to instantly start video recording, so you’re not going to miss any embarrassing skateboarding accidents.

The camera’s other external features are unfortunately less useful. The monitor is not terribly bright, has a reflective surface and a fairly poor viewing angle, making it difficult to see in bright sunlight and impossible to see when raised above head height. It also has a slow refresh rate and a slight delay. The built-in flash too is a bit on the weak side, barely meeting its claimed 3.1m range at wide angle, and leaving the corners of the frame noticeably dimmer than the middle.

The Z70 has only a basic range of features, but does offer HD video recording at 1280 x 720 resolution and 30 frames a second with mono audio. The video and audio quality are actually quite good, and surprisingly it does include full optical zoom while recording, although the zoom motor can be heard on the soundtrack, and the autofocus does take a couple of seconds to re-adjust after zooming.
Fujifilm FinePix Z70 camera in pink, side views showing ports.

Other features include face detection and tracking autofocus, although neither are particularly effective. Shooting modes include Program auto, Fuji’s usual natural Light and Natural Light with Flash modes, 12 scene programs and a Scene Recognition Auto mode. It also has a Successive Movie mode, which allows you to join a series of clips into a single movie. There are also some limited movie editing functions in playback mode.

The Z70’s overall performance has good points and bad. It takes approximately four seconds to start up and be ready to take a picture, which is a bit on the slow side, but the shot-to-shot time of approximately two seconds is isn’t too embarrassing. It doesn’t have a continuous shooting mode as such, but it does offer a three-shot burst mode shooting one frame a second.
Pink Fujifilm FinePix Z70 camera isolated on white background.

Unfortunately the autofocus system is painfully slow, taking over a second to focus even in decent light, and also not terribly reliable. It often fails to focus unless there is a lot of high-contrast detail in the focus area, in situations where most other cameras would have no problem. It is even slower and more unreliable in low light, and frequently fails completely once the light drops to the sort of levels often found in pubs and clubs, surely a major problem for a camera aimed at a younger demographic. It has no AF assist lamp, so it’s virtually useless in very low light.

Fortunately the overall image quality is quite good, although even here it does have a couple of problems. Exposure is generally accurate and reliable, and colour rendition is bright and well saturated. Dynamic range is very poor, with almost no shadow detail on my usual test shot, and the Z70 has no contrast-boosting feature. The overall level of detail is good, and the compression in fine mode is low enough to preserve most of it, but the lens does suffer from pronounced barrel distortion at wide angle, as well as visible chromatic aberration at the edges of the frame.
Fujifilm FinePix Z70 compact camera in pink with battery and memory card.

Noise control on the other hand is better than average, with good picture quality at 400 ISO and light grain-like noise at 800 ISO. The maximum 1600 ISO is not so good, but I’ve seen a lot worse from ore expensive cameras.


Considering its low price the Fujifilm FinePix Z70 offers good build quality, ease of use and plenty of style, along with acceptable picture and video quality and some useful and unusual features for online photo and movie sharing. Performance is adequate, although the poor low light focusing is a handicap. If you’re looking for a fashion camera on a budget you could do a lot worse.

”Over the next few pages we show a range of test shots. On this page the full size image at the minimum and maximum ISO settings have been reduced to let you see the full image, and a series of full resolution crops have taken from original images at a range of ISO settings to show the overall image quality. These pictures were taken indoors using shaded natural light.”

Two vintage model cars on a gray background.

This is the full frame at 100 ISO.

Close-up of a red vintage car's front detail.

Picture quality at 100 ISO is very good.

Close-up of a red vintage car's shiny chrome detail.

Some slight colour mottling at 200 ISO, but nothing serious.

Close-up of a red and green vintage toy car

Still no major problems at 400 ISO.

Close-up of a red vintage car's side detail.

There’s a lot more noise at 800 ISO, but the colour is still good.

Close-up of classic red car model taken by Fujifilm FinePix Z70.

1600 ISO is very noisy, and colour has broken down in some areas.

Two vintage model cars on a grey background.

This is the full frame at 1600 ISO.


”A range of general test shots are shown over the next two pages. In some cases, the full size image has been reduced for bandwidth purposes, and a crop taken from the original full resolution image has been placed below it to show the overall image quality. Some other pictures may be clicked to view the original full-size image.”

Intricate Gothic window architecture with scaffolding on the side.

Here’s the usual detail test shot of the West Window of Exeter Cathedral, for you to compare with other cameras. See below for a full res crop, or click to see the whole picture. File size 5.9MB.

Close-up of architectural stone patterns with blue cracks.

The level of fine detail is very good, and the low compression helps preserve quality.

Decorative concrete block wall with geometric patterns.

The lens produces significant barrel distortion at wide angle.

Close-up of rusted metal rod amidst gray geometric shapes.

Centre sharpness is good.

Close-up of a wall with geometric cutouts creating shadows.

There is some blurring at the corners, and a bit of chromatic aberration.


”Here are some general test shots to help evaluate the camera’s overall image quality, including dynamic range, colour rendition and the zoom range of the lens. Some pictures may be clicked to download the full size original image. ”

Photograph of a statue in a park taken with Fujifilm FinePix Z70.

The wide angle end of the zoom is equivalent to 36mm.

Statue of a soldier sitting with a helmet and gear.

The telephoto end is equivalent to 180mm.

Cobbled alleyway view with bike leading to city square

The exposure meter has selected for the highlights here, but even so dynamic range is pretty awful, with little shadow detail.

Vibrant flowers captured with Fujifilm FinePix Z70 camera.

Colour rendition is good, well saturated but with plenty of detail.


Trusted Score

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Score in detail

  • Value 9
  • Image Quality 7
  • Build Quality 8


Camera type Ultra Compact
Megapixels (Megapixel) 12.2 Megapixel
Optical Zoom (Times) 5x
Image Sensor 1/2.3-inch CCD
Optical focal length 6.4mm to 32mm
Shutter speed 4 seconds to 1/2000th sec
Auto focus TTL Contrast detection AF
Manual focus No
Max output resolution 4000x3000
Other resolutions 4000x2248, 3984x2656, 2816x2112, 2816x2112, 2048x1536, 1920x1080, 1600x1200, 640x480
Focus range Wide: 60cm to infinity, Tele: 100cm to infinity, Macro 9cm
Exposure control Program, Auto, SR Auto, Natural Light, Natural Light with Flash, Successive Movie, 12 scene programs
Exposure metering 256-segment TTL
Exposure compensation +/- 2EV
Image Stabilisation N/A
ISO settings 100, 200, 400, 800, 1600
LCD Monitor 2.7-inch 4:3 ratio with 230k dots
Viewfinder N/A
Flash range 70cm to 3.1m Tele: 70cm to 2.7m (AUTO ISO)
Flash modes Auto, fill-in, off, slow sync, red-eye removal
White balance modes Auto, Fine, Shade, Incandescent light, fluorescent 1,2 3
Drive modes Single, 3-shot burst
Image formats JPEG, Exif 2.21
Picture adjustments Standard, Chrome, Sepia, Black and White
Video (max res/format) 1280x720 at 24fps
Movie length Card capacity
Self timer 10/2 secs
Memory card slot Secure Digital (SD) Card, Secure Digital High Capacity (SDHC) Card
Supplied memory 13MB internal
Batteries supplied 740mAh Li-ion rechargeable
Charger supplied Yes
A/V output PAL, NTSC
Charging/Computer Connection USB 2.0
Manual Basic printed guide, 4-pages in English, full manual on CD

Physical Specifications

Dimensions Width (Millimeter) 91mm
Depth (Millimeter) 57.1mm
Weight (body only) (Kilogram) 145g including battery and cardkg

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