Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Fujifilm FinePix F10 Review


rating-star rating-star rating-star rating-star rating-star

Key Specifications

  • Review Price: £226.00

This is a camera for which I have been waiting with some interest for several months, ever since a marketing executive from Fujifilm told me that the company was working on a camera which eliminated image noise at all sensitivity settings right up to 1600 ISO – that’s like hearing about a car that goes at 200mph and gets 200mpg. Image noise is the bane of digital photography, so fame, fortune and glory awaits for the company that can conquer it first. The official press release that accompanied the review sample was a little less boastful, but still mentioned a “low noise” ISO 64-1600 sensitivity range, so I was keen to see what it could do.

Fujifilm FinePix F10 digital camera with lens extended, showcasing the 6.3 megapixel resolution marking and branding, displayed against a neutral background.

Pitched at the higher end of the snapshot market with a price tag of £225, the FinePix F10 is a decent-looking and well-made camera with conventional and even rather pedestrian styling. Measuring 92 x 58.2 x 27.3mm it sits toward the larger end of the scale for modern zoom compacts, and at 155g it’s also surprisingly heavy for its size. It features a 2x optical zoom F2.8-5.0 lens, a 6.3 megapixel SuperCCD HR and a big 2.5in LCD monitor screen.

The screen is specially toughened to resist scratches, and I can attest that it definitely works. The review sample that I was loaned by Fuji had already been used by one of the camera magazines, and it looked like part of their testing procedure involved kicking the camera down a flight of concrete steps. The corners of the case, the lens surround, the handgrip and the top panel were covered in scratches and scuff marks, but despite this the monitor screen was completely undamaged. Perhaps Fuji should have made the rest of the camera out of the same stuff it uses to coat the LCD.

Fujifilm FinePix F10 digital camera displaying its scene position menu on the LCD screen.

Despite my love of photography, there are few cameras that I would describe as a real pleasure to use, but the F10 is one of them. It feels solid and comfortable in the hand, the controls fall neatly under the fingers and thumb, and respond quickly and positively. The camera’s performance is also exemplary. It starts up in 1.3 seconds, which is respectably quick for a camera in this class. It has minimal shutter lag, and a consistent shot-to-shot time of just over a second in High-Speed Shooting mode. The AF system is particularly good. I was testing this camera alongside a similarly-specified model from another manufacturer, and in every situation the Fuji focused and shot faster.

Fujifilm FinePix F10 digital camera displayed against a neutral background showing its lens and detailed markings including the 6.3 megapixel resolution.

Also worthy of note is Fuji’s claim that the battery in the F10 will last for 500 shots. Unfortunately I didn’t have time to test this empirically, but using the camera over two days and taking around 100 shots didn’t budge the battery condition indicator from its highest level. The camera is recharged via the same socket as the USB and A/V connection, and has a special plug with a three-way adaptor for this purpose.

In common with the FinePix Z1, the F10 has Fuji’s new-look menu system, which is a dramatic improvement over the old one. It is quick, clear and concise, and you can tell at a glance what options are available in each different shooting mode.

Side view of the silver Fujifilm FinePix F10 digital camera showing lens extended and the texture of its metallic body.

The main control is the big chunky mode dial surrounding the shutter button on the top panel. It has only four positions. SP mode is an automatic mode that offers five scene settings; natural light, portrait, landscape, sport and night scene. Automatic mode disables and greys out the manual exposure compensation, white balance, metering mode and AF mode options in the menu, leaving only the choice of high speed shooting and drive mode.

Manual mode is the setting that most keen photographers will favour, since it offers the greatest degree of creative control, including EV compensation, seven white balance pre-sets including a manual setting, the choice of multi-zone, average or spot metering, and three AF settings including centre, multi-point and continuous AF. Although it isn’t strictly speaking full manual control – there is no manual exposure of focus setting – it does allow enough control for some artistic shots.

Side view of a Fujifilm FinePix F10 digital camera showcasing its lens and design details.

In common with most of Fuji’s range, the F10 also has a Function button that provides quick access to image size/quality, ISO sensitivity and colour mode, with a choice of standard, high saturation or monochrome. The F button functions are available in all shooting modes.

So, on to the big news, and that rather extravagant claim by Fujifilm that it has finally conquered high-ISO image noise. Well, to cut a long story short, it’s pretty much true. As usual with these reviews I took similar shots at all ISO settings, and when I got the camera home and uploaded the images to my PC I was stunned by the results.

Shots taken at 1600 ISO with the F10 were, in my estimation, about as good as shots taken at 200 ISO on virtually any other camera. My first test shots were taken in bright sunlight, but high ISO settings are typically used in low light conditions, so I went out later and took another set of test shots in the evening just to confirm my findings. In fact, although there is some loss of fine detail at 800 and 1600 ISO when compared to 80 or 100 ISO, there is virtually no image noise, which makes the F10 unique in this respect. Finally using a high ISO setting is a real alternative to using the flash in low light conditions. The technology behind this breakthrough is Fujifilm’s new “Real Photo Processor”, of which I suspect we will be seeing a great deal in future models.

Fujifilm FinePix F10 digital camera with the battery compartment open, showing the battery and memory card slot against a white background.

Unfortunately, the F10 does have some image quality faults that rather undermine this unique performance. The exposure system has a tendency to over-expose and burn out highlights, and also suffers egregiously from purple fringes along the top left edges of highlights. This is a fairly common problem with a lot of high-resolution digital cameras, but the F10 does have it worse that most.

Despite these problems, overall image quality is very good. In contrast to the 5.1MP FinePix Z1, which also has a SuperCCD HR sensor, colour reproduction, fine detail and edge definition are all excellent. Combined with the fast AF system this means that the F10 is capable of turning in superb snapshots in a very wide range of lighting conditions, although it is definitely at its best in low natural light. With 6.3 megapixels, images can be printed out at A4 with virtually photographic quality. I can only hope that we will soon see the Real Photo Processor technology in a camera with a higher specification.

A Fujifilm FinePix F10 digital camera displayed against a plain background, focusing on the back view with the large LCD screen and control buttons visible.


Slick performance, good build quality and excellent handling, but the biggest bonus is the remarkable high-ISO performance, which produces virtually noise-free pictures in all lighting conditions. It is a real breakthrough, and makes the FinePix F10 a unique camera. Although it is not without its faults, there isn’t another camera on the market that can match its low-light performance.


A range of test shots are shown over the next three pages. Here, the full size image has been reduced for bandwidth purposes, and a crop taken from the original full resolution image has been placed below it in order for you to gain an appreciation of the overall quality. The following pages consist of resized images so that you can evaluate the overall exposure. For those with a dial-up connection, please be patient while the pages downloads.

Low-light photo of a building facade with illuminated windows taken with the Fujifilm FinePix F10 camera, demonstrating the camera's low-light capabilities.

Low-light photograph taken by Fujifilm FinePix F10 camera showcasing its performance, featuring a warmly lit window against a dusky blue wall during evening time.

Although the automatic exposure has produced a rather dark shot, the lack of noise at 80 ISO even with a ¼ second exposure is an encouraging sign.

A warm light glowing through a frosted windowpane in a white window frame, captured in low-light conditions showcasing the capabilities of the Fujifilm FinePix F10 camera.

The results at 100 ISO are virtually identical to the previous setting, with this shot also requiring ¼ of a second at f2.8.

Close-up photo demonstrating the low-light performance of the Fujifilm FinePix F10 camera, featuring the warm glow of a light through a textured window pane during dusk.

The exposure meter must like f2.8 and ¼ of a second, made lighter in this shot by the 200 ISO sensitivity. Still no visible noise.

A warm, indoor light shines through a patterned window curtain during dusk, demonstrating the low-light photography capabilities of the Fujifilm FinePix F10 camera.

This time 1/5 of a second at f2.8, but at 400 ISO there is still no visible image noise, and enough detail to make out shadows on the wall. Remarkable.

A low-light photograph taken with the Fujifilm FinePix F10 camera, capturing a warm glow from an indoor light shining through a window with a white frame and patterned curtains.

At 1/10th of a second at f2.8 and 800 ISO some noise reduction artifacts are beginning to appear, but even in darker areas there is very little real noise. Astounding.

Low-light sample image taken with the Fujifilm FinePix F10 showcasing its performance in capturing indoor lighting through a window at dusk.

1/20th of a second at f2.8 is virtually hand-holdable, thanks to the 1600 ISO speed setting. There is some visible noise in the darker areas, but little colour distortion, and the image is quite usable. Brilliant!

This page consists of resized images so that you can evaluate the overall exposure

Vintage green tractor in a field during a sunny day with people in the background working on baling hay with traditional farm machinery.

In standard colour mode, the F10 produces a nice natural colour, although I’m pretty sure the sky wasn’t turquoise when I took the shot.


Vivid photograph taken with a Fujifilm FinePix F10 of a traditional hay baling operation with a green vintage tractor and a red RUSTIC baler in a field under a clear blue sky.

In Chrome colour mode the image is more highly saturated, which for some reason makes it look like it was taken in 1975.


Black and white photo of agricultural machinery in a field, featuring a tractor and a trailer with the word

In the black and white mode this rural scene could have been taken 80 years ago, if it wasn’t for the Range Rover in the background.

This page consists of resized images so that you can evaluate the overall exposure.

Two horses pulling a traditional red farming implement with a person sitting on it, operating the equipment in a field.

The F10’s fast AF and minimal shutter lag mean that you can capture things on the spur of the moment. Oh, and try counting the legs. I swear there are 10…


Two adorned horses behind a red barrier, possibly taken with a Fujifilm FinePix F10 camera.

On a bright sunny day, the F10 doesn’t cope well with the high contrast in this shot. However despite the wide angle setting there is no lens distortion.


Two brown horses with blonde manes harnessed together, possibly taken with a Fujifilm FinePix F10 camera to demonstrate the camera's image quality.

Colour rendition and detail are superb in this telephoto shot, but the exposure system has burned out the brightest highlights.

Trusted Score

rating-star rating-star rating-star rating-star rating-star

Score in detail

  • Value 9
  • Image Quality 8


Camera type Digital Compact
Megapixels (Megapixel) 6.3 Megapixel
Optical Zoom (Times) 2x

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words