Windows phones have no place in Microsoft’s new mission statement
Satya Nadella has emailed Microsoft staff with a new mission statement and outlook for the 2016 financial year.
The message is largely positive, with the CEO setting out a number of ambitious goals, though he also admits that the company will inevitably have to make some “tough choices” with parts of the business that fail to hit their targets.
The memo, obtained by GeekWire, identifies the cloud, PC and productivity as three key areas for Microsoft moving forwards.
“Our mission is to empower every person and every organization on the planet to achieve more,” writes Nadella. “This mission is ambitious and at the core of what our customers deeply care about. We have unique capability in harmonizing the needs of both individuals and organizations. This is in our DNA.”
Windows 10, which will land at the end of July, is clearly an area that the company is excited about, and it seems that Nadella himself can barely wait for the new operating system to arrive.
“We have approached Windows 10 with a growth mindset and obsession for our customers,” he said. “We aspire to move people from needing Windows to choosing Windows to loving Windows.”
He also appears keen to rid Microsoft of its conservative image, and says that the firm is growing more open and accessible.
“The world is diverse. We will better serve everyone on the planet by representing everyone on the planet. We will be open to learning our own biases and changing our behaviours so we can tap into the collective power of everyone at Microsoft. We don’t just value differences, we seek them out, we invite them in. And as a result, our ideas are better, our products are better, and our customers are better served.”
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Windows Phone mobiles are conspicuous because of their absence from the email, though Nadella does highlight mobile as integral to Microsoft’s goals.
Still, we can’t help but think that Microsoft’s flagging mobile business may or may not benefit from a difficult decision or two.