large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

WhatsApp’s money-spinning plans could turn-off spam-hating users

Facebook-owned chat service WhatsApp could be preparing its grand plan to finally make some money, but the app’s 1 billion users are unlikely to be too pleased.

According to internal communications spied by Reuters, the company wants to charge businesses for direct access to WhatsApp users.

The alleged documents claim the wildly popular service is attempting to find ways to implicate such a program without exposing to heavy spam.

As such, it is currently surveying users about whether they’ve ever received spam, the report says.

Related:
WhatsApp tips and tricks
The communications spied by Reuters would allow users to chat with customer service agents from banks and airlines. It’s unclear whether these agents would be bots, a la Facebook Messenger, or humans.

The company’s previous revenue source – a small annual subscription fee – was dropped last year, leaving WhatsApp without a stream of incoming cash.

WhatsApp has been steadily adding long-requested features like GIF support, video calling, two-factor authentication and a revamp of the status page.

All of these updates have greatly benefitted users, but opening them up to contact from businesses could undo some of that goodwill.

Would you welcome the ability to chat with firms via WhatsApp? Share your thoughts below.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.