When OnePlus announced the OnePlus 6, it refrained from using its Dash Charge moniker to reference its fan-favourite fast-charging tech – and now it’s reasoning has been uncovered.
XDA-Developers revealed in May that OnePlus had been rejected a trademark on its Dash Charge branding in Europe because it was believed to be too similar to Amazon’s Dash Replenishment, which led to it returning to the drawing board.
Related: Best Budget Smartphone
OnePlus has since submitted another request to the European Union Intellectual Property Office (EUIPO), this time for the name Warp Charge. The trademark is still under consideration, though, so there’s a chance it could once again be thrown out.
Ahead of its announcement of the OnePlus 6 in May, the firm replaced Dash Charge with the term ‘charging rapidly’ in OxygenOS, its custom version of Android, and started selling Dash Charge Cables as Fast Charge Cables in several regions.
OnePlus will need to amend all of that branding, replacing ‘charging rapidly’ with ‘Warp Charging’ and Dash Charge with Warp Charge both in its software and across all its various regional websites, should the new name be accepted by the EUIPO.
Do you think Warp Charge is a suitable replacement for Dash Charge? Or do you have a better name in mind? Let us know over on Facebook or Twitter @TrustedReviews?
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
