For the longest time, Twitter’s biggest problem was the inability to add new users fast enough. Then it stopped adding them at all and now the firm has announced it is losing users for the first time.
The crisis-hit social network’s active user base fell from 307 million to 305 million during the last three months.
Those figures exclude the SMS Fast Followers, who use an SMS-based version of Twitter, which brings the active numbers up for 320 million.
“We’ve already seen January monthly actives return to Q3 levels and we’re confident that disciplined execution we’re confident this growth trend will continue over time,” the company said in its Shareholder Letter.
There’s better news for Twitter in terms of the company’s financial standing. Revenue for the quarter was $710 million, an increase of 90 per cent year on year, boosted by an increase in active advertisers.
However, the company still lost $90 million during the quarter, albeit 27 per cent less than this time last year.
Twitter, which has upset plenty of users in the last few days with its new algorithmic timeline tests, hopes fixing a few of the finicky features will stop ‘driving people away.’
Within the shareholder letter, the company added: ”We are going to fix the broken windows and confusing parts, like the .@name syntax and @reply rules, that we know inhibit usage and drive people away.”
That’ll mean users will no longer have to put a full stop in front of replies in order for them to seen by a wider audience. Is this enough to keep you on board?