Toshiba has suggested that 3D TVs are circling the drain, stating that there is no consumer demand for the extra-dimensional TV technology.
Speaking exclusively with TrustedReviews recently, the company has claimed that it does not see the lifeline of 3D TVs extending much further, adding that 4K has replaced 3D as the next big trend on the TV scene.
“No, there is not still demand for 3D,” an official Toshiba spokesperson told us when questioned on the state of the market.
Although condemning 3D TVs to the annals of time, the Toshiba representative has claimed that the technology will not disappear just yet.
“It’s not that it is officially dead; it’s just not what consumers are looking for,” he said speaking with TrustedReviews. “We find that consumers are looking for a higher resolution and we have been seeing that over decades.”
Detailing this visuals-based expansion he stated: “We went from VHS to DVD and then from DVD to 720p to 1080p to Blu-ray and now 4K is the next big thing.”
Despite 3D becoming something of a standard feature on many current high-end TVs, Toshiba has claimed that even those with 3D TVs in their homes are reluctant to make use of the features.
“I think that 3D still does great in the theatres, just not so in a home theatre. If people do buy the 3D TVs, we found that they just weren’t using it that much,” he said.
“The content was another issue, there was limited 3D content there, and people don’t like the glasses as they were uncomfortable.”
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