Apple CEO Tim Cook is unfazed by the recent drop off in iPad sales, claiming the malaise to be only temporary.
In a recent interview with Recode, Cook claimed the drop off has been experienced in other sectors of Apple’s business before, only for sales to rebound.
He said: “We couldn’t be happier with how we’ve done with the first four years of the iPad. I’d call what’s going on recently a speed bump, and I’ve seen that in every category.”
Some observers believe tablet sales are falling due to the dramatic rise in ownership over the last few years, coupled with the less frequent need to refresh the devices.
Research has shown people keep hold of their tablets – especially the well-built and long-lasting iPads – for a greater period of time than they do mobile phones, which generally only last a couple of years.
The comments were published on the day reports claimed Apple will launch a 12.9-inch iPad Pro tablet early next year in order to revitaise the demand for iPads. Is a larger iPad really the key to getting iPad sales back on track?
Read more: Is the iPad line desperate for innovation? One retailer thinks so
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.