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Tech Goes Purple: How Google, Snapchat and co. honoured Prince

In the 24 hours since news of legendary musician Prince’s death, the tech world has inundated fans with a host of touching tributes. Here are some of the most poignant.

Messaging app Snapchat honoured the late star with a Purple Rain filter, adding droplets to photos taken using the app.

Meanwhile, Google changed the colour of its logo, complete with purple-hued raindrops. Those clicking the Google logo were transported directly to news of his passing and a catalogue of his top hits.

Google Play Music also altered its colour scheme to pay tribute to the eccentric artist.

Google Doodle prince

Apple, although unable to showcase Prince’s music on its flagship streaming service Apple Music, more than made up for it on the Beats 1 radio station.

CEO Tim Cook also paid tribute to Prince’s influence in a tweet on Thursday evening.

The one streaming service with access to the Raspberry Beret singer’s catalogue is Tidal. The Jay-Z-owned company chose a touching tweet and a subtle link to his music, rather than a less tasteful advertisement for its service.

Twitter itself used its Moments platform to collate a host of tributes from notable personalities around the world.

Meanwhile, the folks at NASA posted this rather delightful snap of a purple nebular.

If there are any we’ve missed, let us know in the comments section below

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