Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Tech Goes Purple: How Google, Snapchat and co. honoured Prince

In the 24 hours since news of legendary musician Prince’s death, the tech world has inundated fans with a host of touching tributes. Here are some of the most poignant.

Messaging app Snapchat honoured the late star with a Purple Rain filter, adding droplets to photos taken using the app.

Meanwhile, Google changed the colour of its logo, complete with purple-hued raindrops. Those clicking the Google logo were transported directly to news of his passing and a catalogue of his top hits.

Google Play Music also altered its colour scheme to pay tribute to the eccentric artist.

Google Doodle prince

Apple, although unable to showcase Prince’s music on its flagship streaming service Apple Music, more than made up for it on the Beats 1 radio station.

CEO Tim Cook also paid tribute to Prince’s influence in a tweet on Thursday evening.

The one streaming service with access to the Raspberry Beret singer’s catalogue is Tidal. The Jay-Z-owned company chose a touching tweet and a subtle link to his music, rather than a less tasteful advertisement for its service.

Twitter itself used its Moments platform to collate a host of tributes from notable personalities around the world.

Meanwhile, the folks at NASA posted this rather delightful snap of a purple nebular.

If there are any we’ve missed, let us know in the comments section below

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.