Snapchat’s planning a massive redesign to attract new users
Snap Inc. CEO Evan Spiegel revealed in a letter sent to investors on November 7 that the firm’s working on a redesigned, easier-to-use version of its popular Snapchat application.
The overhaul, which is set to include changes that are far bigger than a mere handful of interface tweaks, should make navigating around the application more straightforward, with the hope attracting new users from different demographics.
Millennials, Snap’s looking at you.
We don’t know whether the update will bring any new features to the table – or when it will arrive. All Spiegel disclosed is that the upgrade is significant enough to temporarily disrupt Snap’s business while customers adapt to the client.
As for what that means? Well, your guess is as good as ours. Snap should tread carefully though, as drastic updates have a tendency to upset existing users. Just look at what happened when WhatsApp removed its beloved Status indicator.
Something most customers will be pleased to hear, however, is that Snap’s finally building a new version of its Android client – and it sounds like it’s going to launch ahead of the big remake. But we’ll have to wait and see.
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Do you think Snapchat is in dire need of an update? Are you excited for what Snap’s working on? Be sure to let us know over on Facebook and Twitter @TrustedReviews.