Snapchat to partner with Spotify and BuzzFeed for Discover feature?
The makers of popular messaging app Snapchat are reportedly in negotiations with a host of top media companies in order to procure top web content for its rumoured Discover section.
Digiday sources claim the company is talking turkey with the likes of Spotify, Comedy Central, BuzzFeed, ESPN, Vevo, National Geographic and others.
The report features a purported mock up of the feature, which would see Snapchat branch out from its roots as an ephemeral messaging service.
Alongside these top media brands already mentioned, the screenshot suggests CNN, the Daily Mail, Vice and Cosmo may also have been tapped-up as partners.
If the reported plans come to fruition, it would allow Snapchat to become a one-stop media consumption app, delivering wide-ranging content to users, rather than just a messaging service.
According to reports, the Discover platform would stay true to Snapchat’s roots, by showing the articles, videos, music tracks and photos briefly before they disappear. This would encourage users to keep checking back for new content.
Previous reports had suggested discover would launch in November, but it has apparently been delayed due to technical issues.
Read more: Snapchat ‘our story’ feature goes public
Via: The Verge