The recently confirmed Wi-Fi enabled Sky HD box will set wannabe owners back just £179, last reports have suggested.
Leaked via Sky’s recent annual profits statement, the Wi-Fi enabled Sky HD box will see subscribers to the company’s television services able to make use of the mass of on-demand and catch-up services without the need for a separate wireless dongle.
Teased by Sky to go on sale this September, third part retailers have already started offering the Wi-Fi enabled Sky HD box on pre-order priced £179. Having appeared prematurely, these listings have since been removed.
The current 500GB Wi-Fi bereft Sky HD box costs £160 suggesting the addition of Wi-Fi will force consumers to fork out additional cash but not break the bank. For those with sizeable recording needs, the 2TB WI-Fi Sky HD box costs £279, up on the £275 non-Wi-Fi option.
“We’ve seen an explosion in on-demand and mobile viewing as more people connect their Sky boxes to broadband and watch TV on laptops and mobile devices with Sky Go,” Jeremy Darroch, Sky’s Chief Executive said in the company’s annual earnings call.
He added: “We see an exciting opportunity for future growth in this area and we intend to increase investment over the next year to accelerate growth and returns from these new services.”
Looking ahead, the company added: “There are three key elements to our plan; first, we will step up the roll-out of connected boxes across our base by offering a low-cost wireless connector to customers that have a Sky HD box but haven’t yet connected it to broadband.
“We will also launch a new Wi-Fi-enabled Sky HD box as standard from September, rolling it out to targeted groups of customers who don’t yet have Sky HD boxes.
“This acceleration of our connected Sky HD platform will open up access to the full range of On Demand services, increasing the value we deliver to customers and providing an important platform from which to grow new revenue streams.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
