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Samsung shows off see-through and mirrored OLED displays

Samsung’s display division has unveiled its new mirrored and transparent OLED displays at a showcase in Hong Kong.

Both panels are being peddled to commercial buyers, in hopes of adding a funky spin to visual merchandising and advertising.

Ads could be display on the screens, while the transparent display could even replace a shop window, at least in theory.

“Customers will be able to go to leading stores around the world to see retail items in ways that will greatly enhance point-of-purchase shopping as we know it today,” explained a Samsung spokesperson.

They continued: “These features will enhance consumer-facing displays in car dealerships, and other innovative signage applications in public information and transportation environments, as well as at retail and hospitality/hotel locations.”

Related: Best TVs 2015

Samsung also described how the panels could be used to create a ‘virtual fitting room’.

By integrating the mirrored display with Intel’s Real Sense 3D camera technology, the screen could transpose clothes onto a person.

The company explained that it could be used “to help consumers vividly see themselves wearing clothing apparel, shoes, or jewelry that they might wish to buy.”

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Samsung also described how the Mirror Display could one day replace home mirrors in the future.

According to the company, it would provide “digital information services to sophisticated consumers in the same space where they now just have a traditional mirror.”

Samsung Display has been working on reflective OLED displays for quite some time, and says its panels are significantly better than LCD alternatives in terms of colour, contrast, and power efficiency.

Would you switch out your standard mirror for Samsung’s TV-mimicking looking glass? Let us know in the comments.

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