The Roku 4 is just three months old, but its successors are already in the works.
Roku has revealed to TrustedReviews that the next two Roku devices are already in development.
We asked Lloyd Klarke, Director of Product Management at Roku, whether work on the next Roku box was already underway.
“Yeah, and the next one after that too,” Klarke told us, during an interview at the Consumer Electronics Show 2016 in Las Vegas.
The Roku 4 was formally introduced in October 2015, bringing 4K support to the platform for the first time.
Klarke explained that
He said that rather than simply upgrading hardware, there would be a focus on giving “customers the ability to get to their content faster”.
“We find that customers are happier when they stream,” Klarke explained. “And the way they get to stream more is if they get a faster path to what they’re interested in watching.”
He added: “We’re working on a number of things to shorten that.”
He cited solutions like making videos start faster, and shortening the number of steps it takes to get to a specific channel.
The Roku 4 interface
The company made a number of announcements at this year’s CES convention, including the first 4K UHD Roku TV models, a new Roku TV HDR reference design, and the first Roku TVs for consumers in Mexico.
Related: Netflix vs Amazon Video
Roku is one of the world’s most successful streaming platforms, supporting over 1,700 streaming channels in the UK, including Netflix, Amazon Video, BBC iPlayer, YouTube, and Now TV.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
