Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Parrot CEO suggests the wearables market needs shaking up

The wearables market has become clogged with carbon copy activity trackers and needs shaking up, Parrot’s outspoken CEO Henri Seydoux has suggested.

Speaking with TrustedReviews on the tech industry’s latest boom market, Seydoux has suggested there are too many wrist-based wearables all trying to do the same thing, in the same way.

Given the slight stagnation of the still emerging market, the Parrot AR Drone and Flower Power inventor has claimed someone needs to take a different approach to the wearables space and offer a more problem-targeted device.

“At Parrot we try to hear the consumers,” Seydoux told us. “We see all of the devices that quantify yourself and can measure your sporting activity, but there are plenty of those.

He added: “I am always trying to see what I can do differently, what I can do that will be something more specific.”

Related: Withings Activité Review

Despite suggesting the market needs a maverick to forge a new path, don’t expect Parrot to be that company.

Seydoux has suggested that instead of focussing on your wrist, his company will instead persist with products such as the Flower Power and Parrot Pot which offer similar activity tracking for plants.

“I think you will have sufficient products from Google and Apple. We will do the same thing but for the tomatoes and the lettuces and the roses,” he told us.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.